Marketing Manager, Mid Size Markets Cluster

☞ LifeScan

View: 145

Update day: 26-11-2025

Location: Geel Antwerp

Category: Marketing / PR Production / Operation

Industry: Medical Devices Pharmaceuticals

Position: Mid-Senior level

Job type: Full-time

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Job content

Westerlo, Belgium

Our Marketing Team is growing!!

Join us at LifeScan, maker of the iconic OneTouch® brand diabetes products to bring to life our mission to deliver personalized health & wellness experiences that engage people to live their best lives. LifeScan has had an unwavering commitment to improving the quality of life for people with diabetes by developing agile products defined by simplicity, accuracy, and trust to enable knowledge, wellness and health. We have virtual, dynamic and on-site employees in markets around the globe.

At LifeScan we believe our talented and passionate team is what makes us special. We inspire excellence and teamwork through our Shared Values of Care, Create, Connect and Compete.

We have a fantastic opportunity for a Marketing Managerfor our Mid Size Markets cluster to join our high performing organisation. For this role you will be based in our Westerlo office in Belgium.

About The Role

In this role you will report to the Head of EMEA Marketing, and you will lead the strategic and tactical execution of all marketing communications to achieve business objectives in the cluster (Belgium, Austria, UK and Ireland).

You will be accountable for growth objectives for assigned products and managing spending within defined budget limits

As an experienced people leader, you will lead and develop the current team of 3 to continue to deliver an outstanding performance year on year.

It’s truly an amazing opportunity to join and support a highly professional team whilst offering a service which you can be proud.

Responsibilities Will Include

  • Collaborate with sales teams to ensure that voice of customer is accurately considered in the development and execution of Sales Cycle brand plans.
  • Proactive in analyzing the market opportunities, developing market research and innovative promotional activities to support the OneTouch portfolio of blood glucose monitoring and digital solutions.
  • Collaborate with Medical/Clinical, Professional Relations, Sales leaders, Sales training; Global marketing team and regional marketing teams to drive business growth and great, implementable initiatives
  • Interfaces with creative agencies and particularly with production and localization agencies to ensure effective development and readiness of materials for markets
  • This position will be responsible for coordinating local claims development, copy clearance and tracking of all materials
  • Execute local HCP congresses
  • Oversee marketing team of direct and indirect reports.

Required Skills

In order to be successful in this role, you will be degree qualified with strong experience and flair in brand marketing in the medical device industry. To fit with this high performing team you will be dynamic, creative, proactive and willing to challenge the status quo together with:
  • Demonstrated understanding of healthcare professionals - Endocrinologists, generalists, pharmacists and their relationships with patients and sales representatives
  • Experience in retail and DTP marketing
  • Familiarity with digital marketing (CRM, digital media, website)
  • Understanding of digital therapeutics and digital products in diabetes category
  • Marketing / Sales / Sales Training experience in a customer facing role
  • Understanding of competitive landscape and regional go to market models
  • Demonstrated ability to meet time-sensitive deadlines
  • Realistic understanding of the Healthcare Professional – Endo, GP, Pharmacist and their relationships with patients and LifeScan representatives
  • Experience managing creative agencies to deliver stand out results
  • Demonstrated ability to manage matrix across functions, and between global & local, to deliver strong results
  • Strong project management skills
  • Fluency in English, German and Flemish (French is a plus)

It would be great if you had an understanding and knowledge of diabetes disease state, glucose monitoring devices and digital therapeutics but not essential.

Therefore, Its Important To Us That You Have

We pride ourselves in creating a fantastic team environment that allows everyone to grow and develop.
  • High Emotional Intelligence with an ability to manage large, multi-cultural teams
  • Able to recognise and welcome diversity
  • Flexibility and a solution oriented approach
  • A spirit of continuous improvement

What You Will Gain From The Role

This is an exciting role which will allow you the best of both worlds of supporting a country in a growing market and also working more widely with the global marketing team.

It is an exciting time to be joining the Lifescan team as we are developing and improving the marketing function. We believe that our people and excellent working relationships are at the heart of our success. Together, we create a good team spirit and friendly atmosphere to make it a great place to work, learn and develop.

By supporting and caring for our customers you will have the opportunity to gain that sense of achievement and moment of pride we all desire.

Of course, it goes without saying that we will support you to develop both personally and professionally whilst rewarding your performance.

If you want to be seen for the talent you bring to your work, be the driver of your own career, and work with others who share your passion for success then this would be the right role for you.
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Deadline: 10-01-2026

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