Product Marketing Manager

Job content

Introduction

We’re on the hunt for a product marketing manager to create and develop our marketing strategy/product portfolio and roadmap. If you’re a passionate & experienced B2C product marketer with demonstrable success in technological products and driving GTM strategies, you’re just who we’re looking for.

About the company

Custo is a Belgian startup company, ready to disrupt the way parcels are delivered. Currently, most mailboxes are designed to receive letters and newspapers, but are hardly used anymore. 200 million mailboxes in the EU (5million in Belgium) are mostly unfit to receive parcels, resulting in damaged or stolen parcels. In a world where E-commerce is thriving and the average number of parcels received and returned is increasing year-on-year, we believe the solution is a combination of software and hardware.

Our mission is to send and receive parcels in a safe, eco-friendly and convenient way. That is the challenge Custo is going to solve in the short and long-term.

You will have the opportunity to

• Branding - Build a new premium brand from 0 together with senior experts
• Design Development – Get the chance to co-develop Custo together with a team of product designers.
• Product messaging and positioning – Develop product positioning and messaging that resonates with potential customers and differentiates our product from its competitors
• Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
• Demand generation – Develop and implement strategies to drive awareness and demand
• Evangelism – Serve as a company spokesperson and go-to product expert.

Hard Skills, you have…

• Bachelor with +5 years prior experience in a similar position
• Proven experience constructing marketing plans including strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
• Ability to effectively lead, inspire, and mentor people
• Demonstrable experience collaborating with cross-functional teams, product management, operations, sales and marketing
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Soft Skills, you are…

• Able to see the details but never lose sight of the bigger picture
• End user focused, willing to go the extra mile if needed
• Passionate about technology
• A creative architect, keeping all stakeholders aligned
• A translator, making technology understandable to non-tech people
• Pragmatic & mature

Bonus Skills

• Entrepreneurial DNA
• Comfortable in a fast-paced and rapid growth environment
• Eager to learn, adapt and perfect your work
• Flexible and fast thinker, resilient and stress tolerant.

What does Custo have to offer?

• Employee number 2 in a funded startup with a senior board of advice
• Rocketing growth. A unique chance to grow professionally and personally at a fast pace
• Competitive salary with extra fringe benefits
• Highly flexible environment where we focus on results, not timesheets
• Work that is challenging and rewarding
• A casual dress code and an open office environment

We look forward to welcome you at Custo and change the world!