Channel Marketing Specialist

☞ Sony Europe BV

Ver: 115

Dia de atualização: 16-11-2025

Localização: Zaventem Flemish Brabant

Categoria: Marketing / PR Vendas

Indústria:

Posição: Entry level

Tipo de empregos: Full-time

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Conteúdo do emprego

Job Purpose

In the role of Channel Marketing Specialist, you are responsible for maximizing Online Sales and Online In-House share within the assigned E-commerce accounts. You are the functional digital marketing expert and based on your skills and experiences you can further grow our digital performance.

You are taking care of Sony’s online presence and make sure we serve the full consumer journey (from awareness to conversion) by initiating 360° marketing campaigns. You are driving both traffic and conversion by making sure all aspects are covered. From data-driven digital content execution to sales-driven performance marketing campaigns. Based on your hands-on experience you will deploy the best mix of digital marketing channels that will drive online sales whilst keeping a close eye on account profitability. You are continuously exploring the latest developments within digital marketing that we can apply within our Channel Marketing activities.

The Benelux team consists of multiple Channel Marketing Specialists and you are reporting to the Channel Marketing Head on a daily basis. You are collaborating closely with Account Management to make sure we connect the dots between Marketing and Sales.

Your Key Responsibilities
  • Grow Sony’s online Sales by optimizing our traffic and conversation ratio
  • Manage and develop Sony’s E-commerce relationships
  • Independently manage digital marketing channels on a daily basis
  • Select the most effective mix of marketing channels to achieve the best ROI
  • Deploy impactful product launches both from traffic and conversion perspective
  • Create annual marketing budget plans for your assigned accounts
  • Analyze campaign performances (ROAS / ROI) with accurate conversion attribution
  • Maximizing Conversion Ratio Optimization (CRO) with best-in-class content execution
  • Maintain and improve product pages and utilize your SEO/SEA experience
  • Connect Marketing and Sales in close collaboration with Account Management
  • Identify new trends and opportunities for Online business growth
What is Sony looking for?
  • Bachelor or Master’s degree in economics, business (administration), Marketing or Sales related
  • Commercially driven with good analytical and communication skills
  • 2+ years hands-on experience in working with performance Marketing channels
  • Broad experience in deploying the Marketing mix (SEA, SEO, Social, Display, Video, E-mail)
  • Eye-for-detail to make the difference in digital content execution
  • Experience in SEO by improving product pages (texts, photos, videos, links).
  • Eagerness to know the latest digital marketing developments and stay up to date with trainings
  • Knowledge of Google / Adobe analytics and able to translate data into concrete actions
  • Confident communicator capable to inspire on different levels in the organization, from Digital Content Specialists to Senior Management
  • Proactive and with entrepreneurial mindset
  • Excellent command of Dutch, French and English both written and spoken.
Bring your uniqueness to Sony

We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation. We empower our people to achieve one goal: to fill the world with emotion, through the power of creativity and technology.
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Data limite: 31-12-2025

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