Specialist Sales and Market Insights Benelux Consumer (m/f)

Job content

Primary Purpose of the position

Center of competence regarding the understanding of the respective market environment on Industry, Customer and Consumer aspects. Business partner to stakeholders internally (e.g. S&OP, Sales, Marketing) and externally (Support customers on Geo-Marketing, Trade inventory analysis) by supporting Business decisions based on advance market/industry and customer insights.

Deliverables include:

Principle Duties & Responsibilities

• Support consumer team in providing industry and sales forecast analysis and updating presentations for regular meetings (ISO, DeSO, S&OP, MBR AOP, RvCC).
• Update market/sales reports in line with monthly actual data delivery: ETRMA (Sell-In Dashboard), Extrapool (Imports) estimation, Sell-Out figures (develop a view to estimate the sell-out by country / channel), Inventory Tracking, market feedback and external source of information on competitors actions (Monthly Newsletter).
• Merge insights on sell-in/sell-out/import development/channel trends into a market map by country ("spaghetti chart").
• Analyse Industry development (Size & Type and brand tier), Channel and Product trends (including car park, fitments) to propose opportunities to regional Product marketing and local organization (Sales).
• Collect monthly insights on campaign / sales activities of competition (internal view) and consistenly share with stakeholders (Sales, Marketing) to discuss Risk & Opportunities.
• Build monthly MRI & Sales dashboards towards customers incl. Carpark / Europool / Recybem / Trends on seasonality / New sku introductions (incl. possible car fitment) etc…
• Implement and launch Geo Marketing towards pre-defined strategic customers as well as train and support sales on specific accounts. This includes datasharing insights (Lizeo)  build dashboards for Customer and Sales with clear action items / create new opportunities. Prepare customer specific stock profiling to increase GY stock position and generate additional sell-out (e.g. Seasonal stock proposals (incl. Iron Stock), Sell-Through potentials whilst specifically focussing on OE pull to capture OE investment in Replacement)
• Create clear view / insights on consumer activity online as well as drive collaboration studies with major customers to better understand the consumer behaviour (e.g. Kwikfit bandenmonitor, Rolling wheel)
• Support for Sales & Mktg team: Prepare customer specific analysis for brand and product marketing activities with focus on ROI - close cooperation with Trade Mktg Manager and Sales Departments in Benelux

Profile, education & experience.

• University Degree or equivalent degree specializing in marketing, economics or related field
• Desired: minimum 3 years of experience in Sales, Analytics, MRI, insights / forecasting fields and/or experience with brand/product management & marketing projects.
• Worked in a customer-oriented environment.
• Analytical (end-to-end) thinking and data-driven argumentation
• Planning/process management
• Communication/interpersonal/teamwork
• Flexibility
• Ability to interface with all levels
• Self-starter, takes initiatives, problem solving skills
• Stress-resistant / working with deadlines
• Facility with figures and data management (Statistical/Mathematical background)
• SAP/AP workflow/DEA/ERMC + MS Office
• Fluency in English and Dutch. French is preferred.

The position can work hybrid : 3 days in the office, 2 days from home (voluntary).