Strategic Planner (Dutch speaking)

• you believe Instagram or TikTok has become crucial sources of insights & commerce
• you are convinced that social and digital has become the future of communication
• you know brand planning and fuses the traditional way of planning with the principles of modern marketing,
• you consider social intelligence as a must-have to develop modern marketing approaches

Major Task Headings:

• 
  Responsible for providing inspiration from various social and digital data streams that will give way to ideas and content direction that accelerate brand success across a variety of clients, incl IKEA, Actiris, Ford, NRJ and Herta
• Acting as a strategic consultant to clients including brand strategy, social strategy (both content and channel strategy) … as well as developing integrated communication strategies
• Provide best practice in terms of Digital and Social communication development and implementation – including driving appropriate measurement/ensuring effectiveness of work.

Key Tasks and Responsibilities:

• 
  Develop an extensive and insightful knowledge of audiences, whether it is for one or many, and turn them into actionable personas including: demographics, psychographics, behaviours, interests, passions, attitudinal mindsets, media consumption and customer journey/s.
• Transform key insights into strategies to shape brand development and communication activities across the year.
• Develop fundamentals for both brand building (positioning, brand architecture…) and comms strategies
• Provide clear and straightforward creative direction through different tools or method: single minded creative brief, social journey briefing, or any other document that could help sharpening the creative output.
• Stay current and connected to popular culture and social trends to inform and bring innovation in the strategic work.
• Be able to lead cross discipline strategy within Ogilvy, i.e. Creative, PR, Digital, Media, Retail to develop excellent integrated brand activity that drives brand growth for our Clients.
• Manage and develop Junior Strategists, including performance tracking and building of individual development plans.

• Master’s degree in marketing (or equivalent) is preferable but not required
• Excellent command of Dutch and English
• 3 - 5 year’s experience as Agency and/or Consumer Planner
• Extensive knowledge of social media & digital, communications planning, brand growth strategies, consumer insight development.

• Cultivate an audience first thinking – always start by the audience, demonstrate empathy, formalize invisible truth.
• Be Research savvy - understand how to apply qualitative and quantitative learning.
• Be cultural voyeurs - know how to tap into pop culture, scope relevant trends.
• Possess strong critical thinking skills - analytical, creative and lateral.
• Can tell and sell a story with strong presentation and writing skills.
• Be digitally savvy and up to date with social media developments.
• Be comfortable working independently as well as collaboratively as part of a team.
• Be available for frequent domestic travel to Clients – as needed.

• Fulltime job within a growing and trendsetting advertising agency
• Big local, regional and global clients
• Attractive package and benefits
• Continuous trainings
• Excellent work atmosphere
• Career conversation and growing opportunities
• Diverse and inclusive work culture
• Strong flexibility plan
• Incredible rooftop