Associate Director, Personalization & Loyalty - Retail Analytics

工作内容

Job DescriptionJOB DESCRIPTIONPersonalization and Loyalty Lead - Retail Analytics for Jumbo supermarkets, NetherlandsPresence (2-3 days per week) at Client HQ in Veghel, Netherlands is preferredJumbo Supermarkets (the 2nd largest retailer in the Netherlands) has partnered with NIQ to personalize the Jumbo Extra’s Program (a fully personalized loyalty program available to all Jumbo shoppers). Each year, NIQ’s personalization engine delivers over ½ billion personalized offers based on each customer’s shopping history and Jumbo’s business objectives.The Personalization and Loyalty Lead will provide thought leadership and best practices in the field of Loyalty, CRM, and Personalization. The successful candidate will bring together customer insights, NIQ personalization services and broad industry knowledge to design, business-case, and evaluate customer-centric strategies for Jumbo.Responsibilities

• Design of marketing plans: Leverage customer insights and trends to propose CRM and personalization programs to achieve Jumbo’s customer objectives
• Quantification: Lead the economic evaluation of marketing plans against Jumbo’s budgets and customer objectives
• Alignment: Work with internal/external operational & IT stakeholders to ensure the feasibility and flawless execution of prosed marketing plans
• Client management: Lead the presentation of marketing plans to highly engaged senior management stakeholders at Jumbo. Nurture and manage cross-functional relationships at Jumbo. Serve as the premiere loyalty advisor to the client’s senior management
• Implementation: Ensure NIQ operational teams deliver flawless execution of new and existing initiatives
• Evaluation: Ensure NIQ central and client analytics teams deliver insights and analysis that deliver on client needs
• Business Requirements / Product Development: Develop business requirements ensuring that product development efforts meet client needs

Demonstrated Skills

• Passion for developing industry knowledge (retail loyalty and personalization) with a thirst for leadership and innovation
• Excellent stakeholder management and communication skills with both analytical and operational functions as well as with Senior management
• Client first attitude and work ethic
• Managing initiatives with a ‘get things done’ mentality and strong sense of ownership
• Strong business acumen. Able to make the right judgements based on client need and customer data. Knowing when to prioritize pragmatism over perfection
• Strong presentation skills. Ability to simplify and visualize complex concepts
• Leadership to support, develop and grow individuals within the team

a Little Bit About YouBy applying a ‘can do’ attitude, translate NielsenIQ’s solutions and recommendations into tangible benefits for our client.Qualifications

• University Degree in Business Administration, Economics, Finance
• 10+ years marketing experience working with loyalty programs, CRM campaigns, digital marketing & apps activities
• 5+ years experience working in (or with) leading retail (grocery and drugstore preferred) loyalty programs
• Experience building and launching marketing plans
• Experience managing business cases, P&Ls and budgets
• Advanced knowledge of Microsoft Word, Excel, PowerPoint

Additional InformationAbout NIQNIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.comWant to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.