B2B Content Specialist

☞ TenForce

看过: 165

更新日: 16-11-2025

位置: Leuven Flemish Brabant

类别: 市场/公关 列印

行业: Software development

水平: Entry level

工作类型: Full-time

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工作内容

TenForce is an expert in EHSQ and Operational Risk Management software, based in Belgium and part ofElisa IndustrIQ– a Finnish group committed to making intelligent manufacturing happen.Industry leaders and governmental organizations all over the world use our products: INEOS, TOTAL, Friesland Campina, ABInBev, Chevron Philips Chemicals, Proximus, Telenet, Fluvius, the Flemish, and the Walloon Government – just to name a few. We like to try a fresh approach, be quick on our feet, and delight our customers.We’re looking for a talented B2B copywriter, passionate about connecting content creation to tangible business results through engaging storytelling.In this role you’ll be responsible for three main areas:
  • Create top-funnel content that supports our pipeline creation efforts, educates, and drives our prospects to our website: blog posts, whitepapers, copy for landing pages, email campaigns, and social media updates.
  • Create bottom-funnel content to advance our prospects through the sales cycle: product descriptions for the website, product data sheets, customer case studies, whitepapers, reports, guidelines, review sales decks, etc.
  • Manage content distribution through engaging newsletters, social media channels, partner websites, etc.
Your main activities:
  • Partner with Sales & Marketing to understand the pipeline creation goals, plan, produce, and publish compelling content to help convert and progress our prospects through the funnel: use cases, blog articles, landing pages, infographics, presentations etc.
  • Interview customers and colleagues to create and publish relevant case studies.
  • Write scripts and collaborate with the Presales and Design team to create and publish product videos.
  • Scan and repurpose field-related (SHEQ, ORM, Industry 4.0, regulatory compliance, …) content: standards, guidelines, procedures, methodologies into thought-leadership articles.
  • Create newsletters/email campaigns and segment contact lists to distribute the content to the relevant audiences. Monitor performance according to lead generation goals.
  • Manage the editorial calendar and consistently distribute content through the TenForce channels.
  • Incorporate learnings from analytics data into the development of content to drive targeted traffic and improve results.
  • Publish, manage and maintain content using CMS tools like WordPress and HubSpot.
  • Define and implement a content strategy that allows us to create content in a collaborative way, manage versions, publish efficiently, and enable content reuse.
Who are we looking for?
  • You have 1-3 years of experience in a similar copywriting, content marketing/content production role, digital marketing, ideally for a global website.
  • You have a portfolio of your previous work like blog posts, case studies, e-books etc.
  • Fluent in English (writing & speaking).
  • Marketing-oriented mind, familiarity with Account-Based Marketing would be a plus.
  • Analytical, data, and research-oriented.
  • Able to transform customer input, project management experiences, product management plans, industry expertise, etc. into attractive stories.
  • Up to date with the evolving best practices for growth-driven content marketing, blogging, and social media.
  • Able to balance speed, quality, and effectiveness; and cut corners in a smart way.
  • Willing to learn more and developed subject-matter expertise in EHSQ, ORM, Industry 4.0, regulatory compliance, and technology.
Let’s take over the world!At TenForce, we’re looking for 30+ new colleagues to join our fantastic team. You’ll be an essential part of our journey to becoming a global, innovative leader in EHSQ software for manufacturing and high-risk industries.In September 2021, TenForce joined forces with Elisa IndustrIQ – a Finnish group of companies committed to making intelligent manufacturing happen. This launched our company on a rapid growth path. To support our customers, we’re going to double our headcount over the next few years, in different roles and across multiple countries. We’re looking to hire in Sales & Marketing, Operations, Product, Customer Succes, and many others.We hope you’ll be the next one to join our team!
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最后期限: 31-12-2025

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