CRM & Lifecycle Marketing Manager

工作内容

About the job & about Sortlist

The business world is in a state of unprecedented change. Competition can come from anywhere, at any time, and it is now harder than ever for businesses to keep on growing.

Our mission is to guide these companies and help them build great business stories with providers they can trust.

Concretely, in one platform, Sortlist brings together companies of all sizes with service providers in marketing, advertising, design and web development. With a thorough combination of an extensive database, artificial intelligence and highly personalised human touch, Sortlist allows companies to quickly find the supplier that best suits the needs of any client.

Here are some highlights worth mentioning regarding our current state:

• Fundraising of €11m this summer
• 120 talented people working from 7 different countries
• Among the top 50 fastest growing scale-ups in the whole EMEA region by Deloitte Fast 50 (2020)
• Thousands of companies reaching out per month

• Customers in 40+ countries
• Offices in Madrid, Paris, Brussels, Rotterdam, Munich & Cluj (Romania)

We are looking for our new CRM & Lifecycle Marketing superhero!
We want to accelerate the adoption of our services and engagement of our users experiencing the Sortlist platform.
As our Lifecycle Marketing Manager, you will be a key player in developing and evolving a best-in-class lifecycle and engagement marketing strategy for our platforms across Europe. You will bring to life a strategy to activate, delight and retain customers, and drive loyalty and lifetime value through engagement. Furthermore, you will be able to play your magic on the design, execution and reporting for various digital marketing campaigns, using our platform ActiveCampaign.
Last but not least, you have a personal interest in staying current on emerging automation best practices, are always eager to roll up your sleeves, test out the latest concepts, and you could live with this such motto “Test. Optimise. Automate.”
Ownership
You’ll be part of the Lifecycle Marketing team and you will be responsible for:

• Research and definition of customer personas, ideal customer profiles on our demand side
• Work in collaboration with the different marketing departments (Paid, Content, SEO) to align the communication toward our audience and across their journeys
• Collaborate with Sales, Customer Success and Product teams to build adoption and retention loops that drive customer value based on their desired practice outcomes
• Work closely with Customer Success and Product to scale their efforts delighting customers and delivering value
• Activate and engage dormants audience
• Build connective tissue between Marketing, Sales, and Customer Success teams to rapidly iterate on messaging and positioning across the customer journey
• Drive experimentation on emails, text messages, multi-channels campaigns and in-product education to influence customer adoption, satisfaction and retention
• Build relationships with Lifecycle Marketing, CRM and Customer Success platforms to innovate, experiment and troubleshoot our campaigns

Your profile

• 2+ years of experience in CRM marketing, lifecycle marketing or retention marketing roles in a startup/scaleup environment or a B2B company
• Battle-tested experience collaborating cross-functionally to drive acquisition, retention and customer expansion
• Deep understanding of acquisition funnels and customer journeys, and how marketing & sales work together to create success
• A/B testing, personalisation, segmentation, targeting experimentation knowledge
• Experience conceiving and building new programs from scratch, using data and customer insights
• Technical marketing experience building communications with tools is preferred
• Additional expertise in building automation scripts or writing SQL is a plus
• You are a problem solver with excellent internal and customer-facing communication skills
• You are keen to develop new skills, work independently, you are proactive and not afraid of looking for solutions on your own
• English proficiency in business writing to translate and scale solutions marketing and engineering concepts into multi-channel key messages throughout the client journey

What you can expect from us

• A fair and competitive salary based on your experience and scarcity
• The opportunity to drive real impact in a scale-up

• An international working environment with people from all around the world - You can work from our offices in Wavre, Brussels, Rotterdam, Paris, Madrid, Munich or Cluj
• Top equipment for you to work properly with : Macbook, a second screen, mouse, adapters & headphones

• The possibility to work from home - We believe that exchange between people is important, but sometimes it is easier to concentrate at home
• A dedicated budget for learning and training opportunities
• Annual bootcamps : Cannes, Valencia, Tunis… What’s next?

The full process on the recruitment

• Step 1 : 15-30 min screening with Daniela, our Talent Acquisition Officer to better understand your background, your expectations and answer your questions
• Step 2 : A first interview with one colleague of the Lifecycle Marketing department, to deep dive into your experience, answer situational and technical questions and test your skills
• Step 3 : A test case with a couple of questions to understand your way of working and analyse the solutions you suggest for each situation/problem.
• Step 4 : If the test is successful, a final interview will be planned with one of the founders, to assess your cultural fit to Sortlist, to our values and working methods, and discuss your expectations in detail.
• Step 5 : We commit to providing an offer or feedback within 3 working days

Does this speak to you?
Go ahead, hit that button and apply! We will get back to you ASAP to let you know whether we’d be a good fit.

Job Type: Full-time