Digital Marketing Lead

工作内容

TVH Parts is a global and fast growing company with customers in more than 180 countries and unequalled know-how which is reflected by a database of over 40 million parts. A strong family company DNA and entrepreneurial drive has brought the company a strong track record in terms of growth.

As Digital Marketing Lead you are a key member of the Digital Experience Team, taking the sole responsibility to drive growth and have a significant impact on the growth of the business.You will organize the way we work with agencies and act as a partner towards other departments by driving local and global projects.

Core responsibilities:

• Defining digital marketing strategy and developing roadmaps to achieve short and long term growth objectives;
• Taking on all facets of digital marketing activities including budgeting, forecasting, planning and optimization and reporting within defined scope;
• Striving for a maximum conversion ratio, top quality SEO content, navigation structure and the best SEO visibility of the website;
• Consistently analyzing and optimizing existing paid media channels performance while troubleshooting and testing campaign elements as needed;
• Leading the external digital agency by providing clear direction and reprioritization of tasks and deliverables;
• Developing and sharing best practices and guidelines to permeate digital marketing knowledge across the organization;
• Providing oversight and working closely with several experts such as SEO Specialists, Marketing Automation Specialists,.. across the globe;
• Taking the lead in cross-departemental exciting projects that will broaden your horizon.

Who are we looking for?

• 7+ years of experience in a similar role or related experience;
• You have experience with analyzing, setting up and managing multiple international paid media campaigns. Google Adwords has no secrets for you;
• You are an expert in Search Engine Optimization (SEO). From analysis, to advice formulation to implementation;
• Passionate about following developments in the digital marketing landscape;
• Experience in managing several projects & accounts simultaneously;
• You are a team player who thinks about the collective result and has a flexible attitude;
• You can look at things from a business perspective, and you have a data-driven growth mindset;
• Strong communication skills are essential to convey new digital evolutions within the organization.

Offer

• A competitive salary with benefits such as meal vouchers and insurance.
• Flexible working hours and a healthy work-life balance.
• 20 paid vacation days and 12 WTR days.
• An easily accessible work location, no traffic congestion.
• Lots of support and an encouraging team of co-workers.
• An infectious ‘We Are One’ can-do mentality.
• A people-centric culture where your fitness and mental well-being matter.
• Healthy lunches and weekly fruit days.
• Lunch breaks and sports facilities in TVH Park, the company’s green zone.
• Access to LinkedIn Learning and many in-house and external training courses.
• Fun afterworks and other optional events (e.g. TVH Kaffee).