Digital Marketing Officer CRM/CMS - BE

工作内容

Flen Health is an international family-owned company with ambitious growth plans in the pharmaceutical and medical device technological domain. Flen Health has a range of products for wound and skin care, several new products in the pipeline and research cooperation agreements in Europe and the USA.

At Flen Health, we focus on people with topical inflammatory and infectious diseases. Our vision is to shape a world, where wounds and skin disorders do not stop patients from living the life they love by developing innovative technologies and distributing them across the globe.

At Flen Health, we expect you to show grit, take ownership of your initiatives, to go for it and we guarantee that you will then appreciate the result of your work, whether individually, as a team or companywide as Flen Health. As an intrapreneur, you will enjoy working in a multicultural diverse environment where trust and open communication are key, and where a positive can-do attitude drives sustainable growth. We offer a flexible working ecosystem, enthusiastic colleagues, and an attractive remuneration package.

We are currently looking for a Digital Marketing Officer. This is a permanent, full-time position based at our headquarters in Belgium, reporting directly to the Digital Marketing Manager.

As Digital Marketing Officer, you will help deploy content across multiple channels (Website/CMS, LinkedIn, Facebook, Instagram), and manage our full CRM processes in HubSpot, including automation, newsletter creation, form development, and lead management across multiple countries.

This is an important and exciting role where you will have significant impact as we continue to accelerate our digital capabilities and reach.

Your responsibilities:

• Implement marketing content across websites, social media channels, CRM databases, and email platforms
• In collaboration with your manager, design, build, and maintain the company’s online presence (social, search, video, display, email) for its products and commercial activities
• Identify target audiences and implement creative digital campaigns that engage, inform, and grow awareness of Flen Health products
• Create reports on the online marketing performance of our brands and competitors
• Support the execution of digital marketing, advertising, promotional plans, and communication activities in line with global product strategy
• Gather monthly metrics and performance reports across channels
• Maintain a solid understanding of the competitive environment and industry trends, conduct category and competitor analyses, generate insights, and apply them to effective consumer activation
• Collaborate with other team members to promote the organization’s business objectives
• Leverage the company’s digital strategy to enhance online presence and support profitability goals
• Serve as the community manager for the company’s and brands’ social media pages

Your qualifications & experience:

• At least 2–3 years of experience in a similar role, ideally within the healthcare industry
• A bachelor’s or master’s degree in marketing, ideally with a specialization in Digital Marketing
• Experience with HubSpot Marketing Automation, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, etc.
• Ability to work effectively in cross-functional teams and contribute actively to brand development
• Strong reactivity and ability to work under pressure with tight deadlines
• Excellent oral and written communication skills
• Strong customer focus and a can-do mentality
• High energy, results-driven mindset
• Fluency in English; knowledge of Dutch, German, French, or Italian is an asset

What we offer:

• Excellent working conditions
• An innovative and inspiring work environment
• Independent project work & responsibilities within a professional team
• Career prospect
• Learning and development opportunities
• Competitive remuneration according to experience