Global Brand Manager Chouffe

Has your branding experience fermented long enough?

Global Brand Manager

Remember how you always said you wanted to work for brands with real global potential? Sometimes, these vows were made with a beer in front of you. Well, this time beer is the answer!

As all Chouffe beer lovers know, our beers awaken the gnome in every one of us! For almost 40 years, the Achouffe Brewery has been brewing quality beers, resulting from the know-how of our brewers, with a touch of magic…sometimes playful!

At the Achouffe Brewery, we’re looking for a Global Brand Manager Chouffe to join our Global Marketing Team.

Here’s how we will flavour your career

It’s your challenge to build up the Chouffe brand in the broadest sense of the word:

• building new products
• interacting with target groups
• facilitating unique activations and programs
• and above all, realize revolutionary projects in marketing and branding.

… all of this across various channels and countries!

But hey, there’s much more to it!

• As Brand Manager, you develop a vision of the segment of strong blond beers - and Chouffe’s place in it.
• You formulate and monitor the brand values and quality guidelines for the branding of Chouffe in the world.
• Your biggest challenge is to annually formulate and realize the strategic brand policy for Chouffe.
• Furthermore, you propagate the strategic vision within the organization. You help colleagues in various countries (local marketing) with the implementation of this strategy and the definition, set-up, follow up and achievement of campaign objectives.
• You develop relevant and appealing advertising.
• You regularly test the brand as well as the effect of campaigns, together with the country teams (local marketing).
• Needless to say (but we’ll say it anyway), you are the guardian of the brand and you continue to build on its identity and positioning. You have a natural feeling of what fits - and what doesn’t - and you even dare to cross borders!
• You’re responsible for the messaging and designs of our products.
• Driven by a need for innovation, you bring new products and/or services to the market, working closely with different stakeholders both internally and externally.
• You play a core role, from product development to marketing and sales.

Do you fit this profile? We knew you had it in you!

• You have a Masters’ degree or equivalent work experience
• We are looking for an experienced Brand Manager with at least 5 years of experience.
• You are creative and you know how to think outside the box. At the same time, you enjoy working in a structured way in a team of enthusiastic professionals.
• You are strategically strong and you have the talent to convince others of your ideas.
• As a seasoned project manager, you ensure that we always stay one step ahead of competition.
• You’re an excellent communicator, both in writing and verbally.
• Of course, beer is an international language that everyone understands. However, it helps that you are fluent in French, English and Dutch.

Sounds like your cup of, ehm, beer? Then don’t hesitate to apply.