Global Marketing Director

工作内容

Site Name: Belgium-Wavre, GSK House

Posted Date: May 11 2022

Global Marketing Director, Shingles Vaccine

This is an exciting opportunity to join the Shingles Vaccines team as a Global Marketing Director aligned to GCI Region and Global Lead on Consumer strategy.

The ideal candidate can be based in the UK or Belgium.

Job Purpose

• Accountable for development and implementation of the global consumer strategy and execution
• Commercial representative at the cross-functional, lifecycle management of a Vaccine commercialization
• Accountable for delivery of the global business plan & sales targets
• Accountable for the co-creation stream output to VCT, and drive global to local planning and execution of commercial materials
• Lead cross functional brand teams to ensure alignment with the VCT brand remit
• Ability to communicate, collaborate with and influence senior stakeholders, cross-functional leaders across the Regions, LOC Vaccines business heads and General Managers, through mature, credible interactions and engagements
• Work across with the matrix and partner with Medical Affairs, Pricing, CGA, etc. to ensure successful co-creation and implementation of launch planning and/or go to market activities.
• Monitor and track performance metrics (lead and lag measures) to enable execution of critical activities. If necessary, quickly identify issues and partner to co-create course correction plans
  

Your Responsibilities

• Track and report deployment of the portfolio strategy and propose corrective actions when needed.
• Develop and implement the global strategy and plans, building competitive value propositions through the integration of customer, market, competitive insights.
• Align plans and activities across functions to deliver business objectives, in conjunction with functional leads (eg Global Medical Affairs Leader (GMAL), Global Regulatory Leader (GRL), Global Product Leader (GPL), Vaccines Finance Leader (VFL) and Vaccines Pricing and Access Lead /Business Operations teams.
• Provide commercial input to core business processes (eg Core Commercial Cycle, Finance updates, Long Range Forecasts)
• Develop and deliver global consumer marketing campaigns, ensuring co creation countries are fully engaged and therefore adoption & implementation is performed, with special focus on multichannel marketing.
• Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome to support LOCs in decisions making
• Guarantee the global to local utilization rates are at the required standards, and campaigns are analyzed and track for quick course correction if needed.
• Support key LOCs, review and challenge LOC plans and performance when appropriate, share best practices across LOCs in conjunction with Vaccines Market Leaders & Managers (VMLs, VMMs)
• Work closely with VMLs, VMMs and Vaccines Business Operations teams ensuring Global brand & business strategies (e.g. Global Tiered Pricing) are implemented, executed and progress is monitored
• Lead/coach and develop GMM to their highest potential, helping on their career path progress (directly or indirectly leading)
• Identify commercial business risks or critical issues and their mitigation actions
• Lead / contribute to investment and governance proposals
• Contribute to Global Marketing Directors peer group activities, and other GVC activities
  

Why you?

Basic Qualifications

• 5-10 years of business or commercial experience in a life sciences, healthcare or closely related industry. Prior launch and/or global experience is a plus
• Strong Consumer strategy and execution experience
• Strong track record in leading commercial performance & execution in-country, leading sales & marketing execution with direct P&L accountability. Preferably significant BU Head experience and / or GM experience. Marketing Lead of Tier 1/2 countries.
• Familiarity with the characteristics and constraints of R&D, Manufacturing and Supply functions.
• Track record of defining and recommending long term strategic options that shaped business results.
• Demonstrated marketing bench strength with successful leadership of product launch, breadth of therapeutic area marketing operational experience
• Demonstrated direct-to-consumer marketing competency
• Demonstrated ability to gather customer insights and use these successfully in different environmental settings
• Understanding of the development process from asset inception through lifecycle management
• Demonstrated competency in full multi-channel marketing (including digital) strategy development & execution
  

Preferred Qualifications

• Ability to convey complex information simply. Capacity to network effectively and build strong relationships across different countries and cultures and functions.
• Proven and integrative leadership in engaging multiple teams:
• Engaging, empowering, collaborative and decisive leadership style with well-developed relation building skills that builds trust, credibility and establishes networks.
• Ability to apply leadership skills to achieve an integrated commercial viewpoint to product/vaccines development in both line and matrix settings c. Demonstrated cultural sensitivity and tact while working across cultures
• Generates confidence in the internal and external community by leveraging a range of touch points to represent and position vaccines/GSK as a market, scientific ethical leader in their given therapeutic area
• Ability to learn new concepts and data quickly along multiple dimensions - including but not limited to: scientific data, business drivers/ challenges,
• Excellent communication and presentation skills, fluent in English (written and spoken), with mastery of other languages as additional asset
• MBA a plus
• Li-GSK
  

Why GSK?

At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Healthcare, strengthening our leadership, and transforming our commercial execution. Now, we’re making the most significant changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.

With new ambition comes new purpose. For New GSK, this is to unite science, talent, and technology to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.

Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

Vaccines

We are one of the world’s largest vaccines companies, delivering vaccines that help protect people at all stages of life. Our R&D focuses on developing vaccines against infectious diseases that combine high medical needs and strong market potential. Our Vaccines business has a portfolio of more than 20 vaccines to help protect people from a range of diseases throughout their lives. We supply these vaccines to people living in over 160 countries. We have a pipeline of 17 candidate vaccines in development at FY 2020, including three for the prevention of Respiratory Syncytial Virus (RSV). In October 2017, our shingles vaccine, received regulatory approval in Canada and the US.

The business generated sales of £7 billion in 2020. Our strategy is to bring differentiated and high-quality vaccines to as many people as possible. To achieve this, we focus on creating a strong patient and payer-focused pipeline, maintaining valuable partnerships with our local operating countries, and ensuring sustainable access and affordability.

The vaccines in our portfolio have been helping protect people from serious disease for over 100 years, with our Marietta (US) site dedicated to smallpox vaccine production since 1882. Today, our vaccines continue to tackle some of the world’s most devastating diseases, including pneumococcal disease, meningitis, hepatitis, rotavirus, whooping cough, and influenza.

Innovation is the beating heart of our business. There will be no new vaccines for the many diseases that still threaten individuals, families, and communities worldwide without it. Our R&D organisation brings together expertise in virology, bacterial infection, and different adjuvant platforms. We now have three global R&D hubs: Rockville, USA (new in 2015); Rixensart, Belgium, and Siena, Italy, which are focused on discovering and developing novel vaccines across a range of pressing public health threats. We concentrate our efforts on those possible vaccines that may offer significant improvements over existing options or target diseases for which no vaccines exist.

Our approach is to make the most of our expertise while forming complementary partnerships and alliances with others who bring different knowledge and experience. Our vision for the world, where everyone has access to the vaccines they need, depends on a steady supply of great ideas and excellent science.

Find Additional Details About Our Vaccines Business

GSK Vaccines

If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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