Global Program Owner, Marketing Automation

☞ Donaldson

看过: 110

更新日: 03-11-2025

位置: Leuven Flemish Brabant

类别: 市场/公关

行业:

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工作内容

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
This person will come into a program that has been launched and supported. Asked to support this program but also mold and shape this program. There is a list of improvements that need to be managed.
Must be able to come in and prioritize projects and see through to implementation.
Ideal for a self-starter, someone who is driven.
Looking for/Keys:
  • Prior Marketing experience (executing campaigns)
  • Experience working with CRM systems
  • Experience working over multiple business units.
  • Must be able to work in the grey, flexible to work globally.
  • Must be approachable.
  • Must be confident and able to handle situations as the manager for this role is in Leuven.
  • Must be comfortable providing solutions, giving ideas for improvement NOT someone who is asking for direction.
** Often times people move from traditional marketing to digital marketing.
Digital marketing terminology: SEO, SEM, analytics, funnel, GTM (go to market), KPIs, Conversion Rates.
As the Global Program Owner, Marketing Automation you will play a crucial role in driving the efficiency and effectiveness of our marketing efforts. You will work closely with the marketing and IT departments to scope and implement feature enhancements within our marketing automation systems, ensuring optimal user satisfaction and return on investment. The successful candidate will have a background in marketing, excellent communication skills, and a deep understanding of marketing automation technologies.

Role Responsibilities:

  • Collaboration: Work closely with cross-functional teams, including the marketing operations, Integrations and IT department; to identify, prioritize, and implement feature enhancements in our marketing automation and CRM systems.
  • System Optimization: Continuously assess the performance of marketing automation tools and processes, identifying areas for improvement and recommending roadmap enhancements to maximize user satisfaction and overall business ROI.
  • Requirements Gathering: Gather and document business requirements, translating them into actionable technical requirements for the Integrations team.
  • Project Management: Lead the planning, execution, and monitoring of marketing automation enhancement projects, ensuring they are delivered on time and within budget.
  • User Training: Develop and deliver training programs for marketing and sales teams to ensure they effectively utilize the marketing automation tools.
  • Data Analysis: Analyze data and reports to identify trends, track KPIs, and make data-driven recommendations for marketing automation improvements.
  • Integration: Collaborate with IT to integrate marketing automation systems with other relevant tools and platforms, such as CRM systems, to enhance efficiency and effectiveness.
  • Compliance: Ensure that marketing automation practices and data handling comply with relevant regulations, such as GDPR or industry-specific requirements. **
  • Documentation: Maintain up-to-date documentation on marketing automation processes, best practices, and training materials.

Functional Responsibilities:

  • Take Ownership - Apply a “get things done” mentality to your work. Deliver projects on time. Drive process improvements within the team, understanding the bigger picture.
  • Manage and support business projects - Run down cross-functional projects. Seek guidance/feedback on project plans. Identify and escalate as appropriate core issues.
  • Communication - Clearly articulate your point of view. Contribute in meetings. Bring challenges to team leadership and ideate solutions. Learn to build a case for change with support from more senior team members.
Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
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最后期限: 18-12-2025

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