Head of CRM & Loyalty

☞ Generations Recruitment

看过: 135

更新日: 03-11-2025

位置: Brussels Brussels Capital

类别: IT-软件 IT-硬件/网络 信息技术 执行管理 市场/公关

行业:

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工作内容

What’s in it for you?

  • A challenging and diverse position within an enthusiastic and dynamicorganization
  • The opportunity to develop yourself within a Belgian retailcompany growing internationally
  • A motivating salary packagein line with your skills and your experience including a company car and 30 daysof holidays per year


About the company

Our client is a 100% Belgian retail company that is family-owned and has a strong international ambition. The company focuses on market evolution and specializes in developing and commercializing a love brand. The company culture is people-driven, entrepreneurial, and multicultural, creating an inspiring environment for employees.

About the job

As a Head of CRM and Loyalty, you will be responsible for all our client’s CRM activities, including the loyalty program, customer data analytics and customer service. More specifically, you will be in charge of increasing revenues as well as share of wallet, grow the brand loyalty and strengthen our client’s brand image.
CRM is high on their agenda! They have a lot of customer data. The challenge for you will be to turn these data into commercial use and value.
In this function you will lead and coach a team of 5 people, and you will interact a lot with all many departments in the organization (Commercial, Marketing, E-commerce, IT). You will report directly to the COO.
Your main duties will include:
  • Take a leading role in the further development of the CRM strategy of our client
  • Develop a full plan for all CRM communication, taking into account omni-channel customer journeys
  • Work with marketing and commercial teams to ensure proper alignment on campaigns, communication, content and promotion planning; whereby you take charge of all the direct marketing channels (email, SMS, etc).
  • Develop and manage all trigger-based CRM campaigns, and start including personalization and product recommendations
  • Together with Marketing, coordinate the further evolution and operational execution of our client’s loyalty program, including monitoring and reporting of all relevant KPI’s
  • Initiate all actions and initiatives to grow our database and customer data and continuously improve customer knowledge and insights, including customer segmentation
  • Promote the usage of customer data in all decision-making processes


About the ideal candidate

  • An experienced CRM professional with a minimum of5 years’ experience in a similar role, preferably within a retail environment
  • You have a smart commercial instinctand have lots of energy
  • You like to work with numbers and data, and know how tocreate value from data
  • You are adigital native and familiar with omni-channelprinciples
  • Working under pressure, being flexible and pragmatic is what you like
  • You will work a lot in teams, so strong organizational, communication and planning skills are a must
  • It would be great if you speak both French and Dutch since most of your colleagues do. But we talk a lot of English too
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最后期限: 18-12-2025

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