Product Marketing & Growth Lead

工作内容

Product Lead

We’re building the “TOEFL of football”. We’re hiring a senior, hands-onAppProduct Owner and Marketer to own GTM, UX, and growth loops across the funnel. You’ll own ourmobile experience end-to-end. You’ll driveactivation, adoption, and retention. You’ll partner daily with our CEO, Marketing lead and incoming CTO, leading product discovery/UX with lightweight research, run launches, craft sales enablement, and drive experimentation across activation, conversion, and retention. Reports directly to the CGO with a dotted line to the CEO. Location in Brussels is mandatory.

Make ourapp the default placeto measure football talent. Standardized, trustworthy, and sticky, by turning insights intobeautiful, reliable, AI-powered mobile experiencesthat players, coaches, and clubs love.

IFREQ is hiring aProduct Leadto own our go-to-market engine, product narrative, and growth experimentation. You will:

• LeadProduct Marketing(Customer personas & segmentation, pricing/packaging, paywall, feature launches, etc.)
• SteerProduct UX discoverywith pragmatic research and evidence-based problem framing
• Drive (product led)Growthacross the lifecycle (acquisition → activation → retention → expansion)
• Integrateevents/brand momentsthat support pipeline and product adoption.
• Manage and grow our UX designer

• Digitized tests in-app
• Measurement you can trust:Definemetrics,protocols, calibration, and validation
• Retention:D7/D30/D90/Season retention, repeat-testing rate, user journey progression.
• Talent Passport:A persistent in-app profile with standardized scores, levels, and history thatunlocks progression & status.
• Coach/Club value
• Narrative & GTM:Clear messaging, launch cadence, and sales/partner enablement that position us as thetrusted standard.

• Own mobile roadmap and theon-field testing experience(low-friction flows, offline mode, quick sync, error handling).
• Designtest session UX: set-up, warm-ups, attempts, retries, safety prompts, multi-player queues, and results hand-off to coaches.
• Build averification pipeline(e.g., video proof, attempt logs, geotag/time stamp, protocol checklists).

• Partner with the CTO to integratecomputer vision / sensor fusion(camera pose estimation, IMU/GPS where useful) for timing, distance, and event detection.
• Choose build/partner strategy (e.g., MediaPipe/Core ML/ONNX runtimes vs. vendor SDKs); driveon-device inferencefor latency & privacy.
• Establishcalibration & fairness(lighting, device angles, pitch types); implementanti-cheatheuristics and reviewer tools.
• Runmethod studies(test–retest, inter-rater reliability); publish internal validation reports that underpin trust.

• Define thevalue loop: Test → Score → Insight → Plan → Retest →Progress.
• Ship lifecycle mechanics:personalized training plansfrom weaknesses,Ahamoments in ≤10 minutes,streaks,seasonal challenges,team leaderboards,badges/certifications, andshareable clips/cards.
• Own analytics and experiment backlog acrossactivation, repeat testing, and referrals; A/B test pricing/packaging if relevant.
• Spot and launchproduct led growthloops.

• Craft thestandardization story(why our protocol = trust), competitive positioning, and proof points.
• Orchestratefeature launches(tiers, assets, enablement), app store pages, and partner event kits (academies, federations, tournaments).
• Build sales/partner enablement (one-pagers, “how to run a testing day”, case briefs).

• Tight weekly with the CEO; crisp written updates to the CGO.
• Tight weekly with the CMO.
• Keep a livingdecision log, metrics dashboard, product roadmap.
• Build, lead and develop a cross-functional“On-Field to App” squad(Design, Mobile Eng, Data/AI).

• 3–5 years inmobile product(consumer app), with shipped features that movedactivation/retention
• Hands-on withAI/CV in mobileOR deep understanding of integration with those
• StrongUX obsession (for real-world capture, like camera flows, permissions, offline/poor connectivity is a plus)
• Data-literate (Mixpanel/Amplitude/GA4), experiment-driven; comfortable withreliability/validationconcepts
• Excellent communication; can align different customers’ needs with the different internal teams & priorities

• Type:Full-time.
• Location:Brussels
• Comp:Competitive salary + bonus; equity possible.
• Reports to:CGO; dotted-line to CEO
• Partner: Sales, Marketing, Tech