工作类型: Voltijds
工作内容
We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. As a Product Marketing Manager, your main responsibility is to develop our value propositions, positioning, and GTM to enable sales and marketing.
You will report to the Marketing Manager while also working closely with the Founders (CEO & CTO). For this role, you are a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Study company products
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Translate technical details into benefits for the user
- Develop value propositions, positioning, and GTM to support our multi-product strategy.
- Develop go-to product handbooks as references for team members and 3rd party suppliers.
- Deliver Sales enablement materials, including release readiness.
Requirements
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Experience in market analysis
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Creativity
- BSc/BA in Marketing, Communications or similar field
- Analytical mind and strong quantitative skills
- You can work from our Antwerp office.
- Fluent English (no other language requirements!)
- Bonus: Experience with Salesforce Marketing Cloud
最后期限: 31-12-2025
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