Senior CRM Functional Analyst @ Fedrus International

Company

Fedrus International (HQ Puurs-Sint-Amands), a Belgium-based international building materials group, is active in the production and distribution of roof and façade materials for the European market. The group consists of: VM Building Solutions, APOK and LAUDE and has its origins in a company founded in 1982: Rubitec, later Btech.

Today, the international group realizes a total turnover of around € 690 million and ensures the employment of more than 1,590 employees. The company has offices in 23 countries worldwide with a focus in Western Europe. Fedrus International is fully committed to further growth and international expansion and has ambitious growth plans under its own management, mainly in Western Europe through acquisitions, organic growth and new sites.

The Fedrus mission is to be the preferred partnerfor the roof and façade professional, centered around profitable, sustainable long-life cycle products.

The focus for the coming years is further growth: both organic growth and through acquisitions. Fedrus wants to expand its distribution network, invest in providing professional training to f.e. roofers and wants to increase maturity in other areas as well. Within this business ambition, the sales department will also be further expanded and streamlined.

Job content

The purpose of this position is to further define the sales roadmap, which includes functional analysis, and to guide itsrealization.

The Senior CRM Functional Analyst will work closely together with colleagues from business, who will help define the roadmap and key business requirements for the IT applications. It is the task of a functional analyst to ensure that business requirements are translated into a workable IT solution. He/she will translate the business requirements into a functional and technical analysis and then coordinate the work with the various IT partners to ensure that the necessary IT development work is properly implemented.

In the CRM domain, the focus is to further rollout and improve the SAP C4C experience. The intention is to ensure that CRM supports the internal processes better, especially in sales, but also technical service, warranty and claims/complaints. Within sales, the purpose of CRM is to support the sales team and insights about project pipeline, customer/leads, etc. C4C should become the sales teams toolbox and support it to achieve its targets.

The Senior CRM Functional Analyst will be expected to take initiatives with regard to i.a. efficiency gain, transparency, follow-up, customer segmentation with all available information about the touchpoints (web, physical, transactional data), providing proactive insights to sales reps (e.g. which leads to contact, customers with churn risk), optimization of sales collaterals.

The Senior CRM functional analyst will take up the role of project manager when needed and can grow over time to consistently take up bigger and bigger projects.

Tasks and responsibilities

• You are responsible for the further roll-out of the CRM applications. The main focus at the moment is the Sales domain, but Customer Service must also be considered.
• Together with the business, you determine the further roadmap in the Sales domain and you are responsible for its realization. You proactively look at the CRM market and see which functionalities, novelties and alternatives are relevant to the company.
• You are hands-on and contribute to the functional and, if necessary, technical analysis of the CRM application.
• You manage the relationship with the external partners who are responsible for the development and you direct these development resources.
• Besides analyses, you are also responsible for training users, writing manuals, testing and optimizing the CRM solution. You coach the employee who supports you with these tasks.
• You supervise a project from A to Z; you take on the role of project leader.
• You will be in charge of leading a monthly steering committee (SteerCo).
• Your tasks and responsibilities can be divided into approximately 30% defining roadmap, steering and alignment (demand management), 50% functional analysis and 20% managing the development team and organizing support.

Within this playingfield, you are free to determine the best way of working & follow up for the team.

Profile

Background and experience:

• You have at least a bachelor degree or equivalent through experience;
• Preferably you have 5 years of relevant work experience in a similar role.
• You have a strong affinity with IT, CRM, sales and/or marketing and you are willing to learn new software;
• Knowledge of/experience with SAP cloud for customer or another CRM package is a plus;
• You are an enthusiastic and communicative team player with a hands-on approach.
• Stakeholder management has no secrets for you; you can smoothly work together with a diverse group of business colleagues (in an international context), solve conflicts, align violins and you also dare to say no.
• You like to approach things in an analytical and process-oriented way;
• Your eagerness to learn, to work in a planned way, your critical mind, your accurate & structured way of thinking and acting perfectly describe your talents;
• You speak and write fluently Dutch and English. Knowledge of French is a plus;
• Your permanent workplace is at our headquarters in Puurs, but you are flexible and can also regularly commute to our office in Deinze. Sporadic trips to our offices abroad are also possible.

Competences:

• Good communicator: able to coordinate with management as well as communicate informatively to the users.
• Able to manage and steer a diverse team to a common goal.
• You are proactive and eager to learn.
• You work independently, identify opportunities for improvement and spontaneously take initiative to act on them.
• Good in senior stakeholder management.
• You excel at communicating efficiently, enjoy coaching others and possess a healthy dose of team spirit.
• Experience as a team leader is a plus.
• You have a precise, methodical way of working and a critical mindset.
• You have strong analytical skills.

Points of attraction and offer

• You become part of a dynamic, international and fast-growing business group with an open, pleasant and friendly working culture in which you’re never far from the center of decision-making.
• You have colleagues by your side who support you in an open and agreeable atmosphere, allowing you to perform your role in a professional way.
• You get a permanent contract with comprehensive internal training.
• This role offers space for personal development and entrepreneurship. (F.e. You are expected to bring initiatives with regards to your field before Excom.)
• Fedrus International promises you a personalized remuneration package tailored to your professional experience and skills, as well as extra-legal advantages and 12 extra days of annual leave (ADV) on top of your statutory leave.
• You will mainly be working from the office in Puurs-Sint-Amands, located in the Pullaar industrial park and easily accessible via the A12 or N16. On exceptional occasions, you will work from other Belgian/French company sites.

Are you interested in this vacancy? Amon is the exclusive recruitment partner for this role at Fedrus International.
Contact Leonore De Bock for more information: ldb@amon.be - 0496 45 99 51.

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