Affiliate Manager Benelux

☞ Kindred Group

View: 115

Update day: 26-11-2025

Location: Antwerp City Antwerp

Category: IT - Software IT - Hardware / Networking Information Technology Executive management Marketing / PR

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Job content

About Kindred

Over the last 20 years, Kindred Group has brought together 9 brands, which together form one of the largest online gambling companies globally. With so many proud achievements to look back on, our future goal is simple – to be the number one operator across all our markets.

In order to get there, we will continue to transform gambling by investing in new technology, exciting products, and above all, our people. With over 1700 employees representing more than 60 nationalities working together to deliver the best & safest possible gambling experience for our customers every day.

The role

As the Benelux Affiliate Manager, your role within Kindred Group is to oversee the Dutch and Belgian affiliate markets, working collaboratively with your Affiliate Team Lead and the Head of Affiliates. Doing so successfully will ensure that the Kindred Affiliates program leads the way in terms of performance, reputation and integrity within Kindred Group and the online gaming affiliate space.

What you will do
  • To oversee and manage the existing affiliate portfolios for all brands within Benelux.
  • Regularly review affiliate acquisition activity to ensure it complies with relevant regulations and guidelines.
  • Work with the team lead to manage R1 resource, overseeing campaign and asset management in Benelux.
  • Use player behaviour reporting models to help identify affiliates with the best ROI against local and affiliate strategies.
  • Work with your Affiliate Team Lead and Head of Affiliates to re-forecast and plan budget phases throughout the year. Outlining strategies to support finalised budgets.
  • Help create, plan and execute affiliate marketing acquisition, retention and reactivation campaigns across all the above markets.
  • Monitor and analyse results of these campaigns, including weekly and monthly KPI reporting to your Affiliate Team Lead and other members of Kindred Group as required.
  • Manage the monthly payment process for your affiliate portfolio and provide feedback on poorly performing accounts with suggestions about corrective actions to your Affiliate Team Lead.
  • Monitor the marketing spend of individual affiliates and the affiliate portfolio assigned to you, in line with agreed budget targets.
  • Deliver clear, concise and reliable reporting on all activity to key stakeholders.
  • Work on projects that improve existing processes and help drive innovation within the affiliate program.
  • Collaborate with other Affiliate Managers to ensure local best practice approaches are implemented globally.
  • Work on projects that may impact other areas of the business as agreed and directed by your Affiliate Team Lead or Head of Affiliates
  • Work closely with the following roles and teams
    • Marketing Communications Manager to create email and social media communication plans that engage and delight our affiliate partners
    • Local Country team to ensure all members are kept up to date with affiliate activities and that you are fully aware of what other acquisition and retention activity is happening in your market
    • Marketing Intelligence to optimise affiliate marketing performance and investment
    • Product Marketing teams to spread the word about our latest and greatest product features
  • Attend industry events and keep updated on industry trends that impact on the program and the business.
  • Perform market and competitor program research as required.
  • Any other reasonable tasks necessary for you to carry out your role effectively and efficiently.
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Deadline: 10-01-2026

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