Digital Content & Campaign Manager

Job content

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you.
• Owning your ambition and fueling your career growth.
• Collaborating with a vibrant, diverse, global team.
  

It’s all possible with a role at Esko. Esko, a Veralto company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. Our integrated platform and comprehensive tools empower retailers, pre-media and trade shops, manufacturers, and converters to manage best-in-class packaging design and print processes.

Innovation in the is built into the DNA of our business: every day, we challenge ourselves to be better by seeking out new ways to elevate our products, our processes, and our people.

We also know that innovation and ingenuity starts with prioritizing a diverse workforce and a deeply inclusive workplace. We encourage people from all backgrounds to apply to our positions. 

Today’s B2B buyers expect seamless, self-guided experiences powered by relevant, high-quality content — not interruptive tactics. As Esko ramps up its video and digital content strategy, the Digital Content & Campaign Manager will play a key role in driving this transformation. This role will lead the development and execution of marketing initiatives that fuel engagement, generate demand, and accelerate pipeline across regions. It sits within Esko’s Digital Marketing Team, reporting to the Global Director of Digital Marketing and will be working 2 days a week from our office in Ghent, Belgium.

In this role, the key responsibilities are:

• E-mail Campaign Strategy & Execution: Collaborate with digital, field, and product marketing teams to coordinate and execute automated global & regional email campaigns
• Interactive Product Tour Leadership: Partner closely with the Content Marketing & Sales Enablement teams to lead the planning, production, and promotion of interactive, self-serve demo tours to generate high-quality marketing opportunities via web and campaign channels.
• Conversational Marketing: Oversee the strategy and ongoing development of Esko’s online chat experience, in tandem with Esko’s Marketing Development Team, ensuring it contributes meaningfully to pipeline generation through enhanced engagement and user experience.
• Performance Optimization: Own reporting, performance analysis and continuous improvement for the above channels, ensuring they continue to generate awareness for the Esko brand and high-quality marketing leads for the business
  

The essential requirements of the job include:

• 5+ years’ digital marketing experience in a medium to large-sized B2B tech or software company, focusing on content and/or marketing automation.
• 3+ years’ experience leveraging enterprise level sales & marketing platforms (e.g., Pardot, Salesforce, Outreach), ideally configuring lead management workflows, lead scoring models, and building drip/nurture email campaigns to move prospects through the funnel.
• Proven track record in developing and managing video content-driven campaigns that engage B2B audiences with basic knowledge of video and image editing using AI tools
• Proven ability to drive alignment and execution across global teams by leading integrated campaigns in matrixed environments, working cross-functionally with product marketing, regional field teams, and sales to deliver measurable pipeline impact.
• Developed and launched high-performing digital content (e.g. product tours, explainer videos, campaign assets) tailored to technical and business personas, resulting in increased engagement and MQL conversion rates.
  

Esko is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

, Julia Vezzulla, >