Marketing Manager

• Collaborates with the Directors B2B and B2C Marketing on the marketing strategy
• Supports key stakeholders in developing the EMEA marketing plan (which will be fully aligned with the group strategy and business objectives)
• Supports on the planning and campaign set up of all tactical and brand marketing activities
• Works with the Area Marketing teams to ensure consistency in the development of local marketing plans and activities.
• Works to defined KPI’s and appropriate commercial targets for all marketing activities to measure marketing effectiveness, and communicate results to business stakeholders
• Uses market insight and customer research to help develop plans

Area Support

• Provides guidance, input and support to the Area Marketing teams on all Marketing matters
• Helps coordinate all marketing activities, campaigns and initiatives to ensure best practice, efficiency and collaboration.
• Supports new key hotel openings in alignment with the Areas and ensures visibility on the Radisson Hotels channels

Marketing Communications

• Works with the Directors of Marketing to develop and execute transient customer promotions and communications effectively and efficiently across all relevant offline and online channels
• Creates coherent brand messages across all communications and channels
• Works with relevant agencies and stakeholders to develop creative, innovative and effective advertising, collateral, sales tools and online assets
• Support with the execution of marketing activities for the EMEA MICE, TMC & Consortia strategic partner marketing programmes and reviewing ongoing performance
• Provides administrative support with managing activities related to Radisson Hotel Group’s key tradeshows
• Monitors trends in all relevant media to ensure up to date with market knowledge
• Manages day to day relationships with relevant agencies

Analysis & Research

• Supports in all ongoing campaign analysis, reviewing promotion and media performance to establish ROI, brand impact and marketing effectiveness, to continuously evolve and improve campaign effectiveness.
• Uses consumer data to determine booking trends and identify opportunities for growth across all segments
• Works with the Global Insight team and third-party providers on market research projects to support and develop the marketing strategy
• Keeps up to date of industry trends, initiatives and insight

Brand Websites

• Provides Marketing support and expertise to the Digital & Content teams for all relevant Brand Web and online platforms.
• Develops professional and motivating online content for related areas that reflects the tone of voice and positioning of the individual brands

Loyalty and CRM

• Works closely with the loyalty program owners to leverage databases for campaigns and help implement the loyalty strategy in the EMEA markets
• Works alongside the CRM team to support on the customer contact strategy for the segment, and helps coordinate the messages for defined target segments
• Develops and implements activities to grow customer databases

Marketing Partnerships

• Activates marketing partnerships to help achieve marketing objectives
• Develops and maintains relationships with any relevant external travel and non-travel partners

Brand & Guest Experience

• Supports the Brand & Guest Experience team to provide marketing expertise and insight to help define brand products and value propositions
• Develops marketing messages and activities for brand concepts

Budget Management

• Provides administrative support for managing marketing funds
• Accurately tracks and monitors spend, and looks for cost effective solutions at all times

What We Offer

• We aim to be as good a place to work as we are to stay. That is why we offer a competitive compensation and benefits package.
• Special rates for our team members, and friends and families while travelling and staying in our hotels
• We take our “We grow talent, talent grows us” culture belief to heart. With us you will benefit from a wide range of development offers supporting your learning & growth right from your onboarding. This includes an individual development plan and unlimited access to more than +20K learning modules & programs through Radisson Academy
• Participate and live Responsible Business every day together with our team members and in the local communities where we work on creating shared value, better futures and a better planet for all

What we are looking for