Field Marketing Specialist BENELUX - 12-month contract - Opportunity for Working Remotely , Amsterdam

This is a fixed-term contract of 12 months.

Start date: 01/12/2021

End date: 30/11/2023

The Field Marketing Specialist is a key role in VMware’s dynamic and award-winning Marketing Organization. You will be required to collaborate with VMware colleagues, partners and customers in the Netherlands, Belgium, and Luxembourg to drive demand generation programs around VMware’s solutions (including digital marketing), manage the lead follow-up process and fuel awareness and emotive references.

We ask that you have a validated understanding of what it takes to create, in corporation with EMEA marketing colleagues, joint demand generation campaigns with a clear return on investment in terms of leads and pipeline. In this role, you are a main contributor to the Benelux Marketing Team, EMEA Solution Marketing team, EMEA Digital Marketing team and the EMEA Customer References organization.

You will lead digital communications in the Benelux where you interact with the EMEA digital marketing team, localize digital communications for the Benelux market, and drive a strong and relevant digital communications calendar.

With our colleagues and partners, you are responsible to identify customers that are willing to act as a VMware reference, and next manage the process to create emotive customer references that influence and change the perception of VMware in the Benelux market. For this role, we are looking for a candidate with good planning and execution skills and digital marketing skills. Building relationships with both partners and Internal VMware stakeholders is key.

Job Responsibilities & Key Objectives

• Plan and execute demand generation campaigns, including online and digital campaigns in cooperation with EMEA solution marketing and EMEA digital comms colleagues
• Initiate, plan and manage VMware events (both online and physical) in the Benelux
• Support EMEA events and fuel sales, technical and executive engagement
• Manage, in close cooperation with VMware sales colleagues, the lead follow-up process to generate new opportunities and closed business
• Closely track priority critical metrics including the Sales Accepted Leads, lead follow-up time and pipeline contribution so we can demonstrate the impact our Benelux marketing efforts are having on pipeline and revenue
• Work with VMware sale and VMware partner in driving Customer Advocacy and identifying Marquee references
• Working with the EMEA reference team execute on the customer reference process to generate emotive Benelux reference stories that change the perception of VMware in the Benelux market

Skills & Requirements

• Native level of Dutch/Flemish + fluent level of English (French is a plus)
• Marketing background or across Benelux field marketing experience
• Experience in executing marketing campaigns and measuring their impact with clear important metrics
• Passionate about contributing to a fast-growing business, be a professional marketing partner for our Benelux team
• Excellent interpersonal and persuasive skills
• 2+ years of meaningful work experience in marketing and/or demand generation ideally in high-technology companies in cloud, enterprise software, infrastructure and/or security software space
• Running marketing events (logistics, contracts, invites, set-up)
• Strong presentation skills and comfortable presenting to external audiences
• Bachelor’s degree in business, marketing, or meaningful field of study
• Strong Microsoft Office skills required
• High-energy, can-do attitude
• Innovative spirit generating new creative roads to success
• Cross-group teamwork, creative thinking, problem-solving and willingness to act with due analysis to back it up
• Comfortable working in a complex and meaningful environment of a dynamic business that focuses on clear results

Category :Marketing
Subcategory:Field Marketing
Experience:Manager and Professional
Full Time/ Part Time:Full Time
Posted Date: 2021-10-21

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.