Category Manager Off Trade

What You Will Do in This Role:

Directly reporting to the Customer Director, the Category Manager is responsible for the implementation and management of their category among off premise customers.

In collaboration with the Customer Director, they are responsible for managing and optimizing A&P budgets per banner.

They penetrates Customer Marketing know-how in Brown Forman’s sales and marketing organization.

What You Will Experience:

1) Diagnosis of the Customer situation / category

• Category reviews per banner

• Operational analysis of key growth drivers

• Shopper Knowledge insights determining relevant trading issues

2) Development and implementation of the Customer Marketing Plan

• From the category strategy (national and by channel), They formulate an action plan for the customers (innovation, assortment range, promotional and merchandising policies).

• They will work on building trading partnerships with key customers by using the best tools such as “data sharing”.

3) Customer marketing: projects and specific developments

• Be in charge of one or more cross-disciplinary projects. Therefore, they represents the point of view of the team under the supervision of the Customer Director regarding:

• Promotion, merchandising, relationships with the sales force, category analysis and reports…

• Participate, develop the category strategy and set up the “selling story” dedicated to our customers.

They will be involved with the trade marketing team in the creation of an efficient POS, useful for the visibility in outlets.

4) Customer appointments (alone or with the Customer Director)

• Build customers’ meetings based on cross way recommendations of his/her category concerning assortment, innovation, promotion and place policies.

• Negotiate and regularly animate the action plan with the customers (Marketing and Trade Marketing teams) and ensure the fulfillment of each step.

• Is co- responsible with the Customer Director of the trade counterpart optimization highlighting commercial opportunities

• Negotiate Planograms per banner

5) Project concerning the salesforce collaboration

• Guarantee the content of the data given to the sales force (content, layout and right timing according to the internal planning and deadlines).

• Provide the regional or other retail-based data (KPI’S) such as Nielsen to ensure BF’S investment in data is maximized

• Participate in sales meetings (Ad’hoc)

• Regularly accompany the sales representatives

6) Monitoring and control of the execution

• Monitoring of the performance on the category/ customer

• Checking regularly the customer marketing plans (shared responsibility with the Customer Director)

• Regular analysis of the retail-based data agencies

• Tools and process: use the standard tools for reinforced efficiency

7) Participation in meetings

• Customer team meetings

• Marketing and trade marketing meetings

• Logistics meetings

• This list is not exhaustive; the elements listed above can be modified according to the need of the employer

What You Bring to the Table:

Education: College/University (Bachelors or Equivalent); Masters Degree (M.A., MBA or Equivalent); Marketing, Sales or Category Manager

Certifications: Bachelor

Experience: Minimum 2 years’ experience in category management

Significant field sales experience required

Business Area: Europe Division

City: Brussel

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00002805