Digital Marketing Specialist

le contenu du travail

Optimy is a world-class digital solution that helps around 300 clients in over 30 countries optimize their CSR, Grants and Sponsoring activities.
With a scale-up mindset and a drive for results, we all work towards one common objective:
Making an impact on the world of philanthropy through Tech !
Our client portfolio includes Audi, L’Oréal, Michelin France, Petrobras and many others.
Our dynamic and international team is the keystone of our success. Optimy headcount has been growing by 40% in 2020, and despite the context we all know, revenue has grown by 30%!
You’re looking to be part of a team where your ideas are valued and you see the direct impact of your work? You love challenges and you have a “go-getter” attitude?
You want to be part of one of the fastest growing SaaS companies in Europe that helps corporations to have a positive impact on society? Then we want to meet you !

Optimy is looking for a digital marketing specialist to join our Marketing Team. As a digital marketing specialist, you will be responsible for building, executing and optimizing paid search and social media campaigns along with lead engagement efforts to increase our lead to sales opportunity conversions.
About this position
Data-driven campaigns to maximize ROI
Execute the global demand generation strategy to meet our lead generation and pipeline goals
Optimize the marketing mix across all channels
Convert targeted prospects through landing pages and content repurposing
Establish and manage PPC and social media ads to generate high-quality leads
Optimize PPC performance and reduce CPC
Track, report and analyze performance and make monthly and implement quarterly recommendations for improvement

Lead engagement
Implement marketing automation workflows to keep Optimy’s value proposition top-of-mind leading up to the buying cycle
Lead hand-off sales ready leads
Together with the ops team analyze and optimize the lead qualification process to identify and hand-off sales ready leads
Translate sales objectives into effective campaigns that build a consistent level of sales ready leads throughout the year
Support customer marketing programs on behalf of the sales team to open opportunities with strategically identified accounts
Your Profile
The ideal applicant will be part technical, data-driven and creative. He/She must be a self-motivated individual who is goal oriented and can work under pressure when required.

Experience in B2B software / tech space
Experience with LinkedIn Campaign Manager, Facebook Ads Manager, Google Ads, Other Paid search, Paid social and display channels, web analytics and MarTech solutions
Self-starter with a ‘roll-up your sleeves attitude’
A good balance between analytics and emotional approach to marketing
You are fluent in English. Any other European language is a plus.
1-2 years’ B2B experience in performance based, direct results based position
Experience with CRM and marketing automation
You are eligible to work in Belgium: we do not sponsor visa applications for this role
Nice to have
Experience in tech
Strong qualitative analytical skills
Account based marketing experience
Benefits of becoming an Optimizer !
A chance to work as part of a multinational team (together, our employees speak more than 17 languages!)
Real responsibility: your work will have a direct and noticeable impact on the future of the company and employees
An exciting function with a steep learning curve in a fast-growing company
An opportunity to have a direct impact on, and be a part of the growth of the company
A fixed salary with competitive advantages
A flexible work environment
You share, apply and develop our Values & Attitudes: Take ownership, customer-oriented, teamwork, trust, always positive and constant curiosity