Global Software Product and Marketing Manager

Job content

As a Global Software Product and Marketing Manager, you act as a global product and marketing manager being responsible for all our Software and workstation roadmap. You take the lead in the upstream marketing activities, by capturing the market and customer needs and insights, and steering the development of existing and new solutions. You will play a pivotal role in designing downstream marketing activities with the different Sales organizations, having an end-to-end business responsibility, and therefore effectively contributing to the achievement of the organization’s business and marketing objectives.

Job

• Responsible for the full product/solution lifecycle (from marketing support during development, new product introduction at global level, until phase-out) for workstations, monitors and Software solutions for the whole Direct Radiography (DR) and Computed Radiography (CR) portfolio.
• Develops short term business and marketing plans for assigned products, including pricing strategies, sales plans, and implementation strategies.
• Co-creates the mid/long term strategy for the clinical and performance expansion of our portfolio in Digital Radiography.
• Monitors market trends and customer needs, translating them to the Innovation and Development teams, and helping to steer the projects of potential new mid-term solutions in the domain of Software.
• Has the ability to internalize new business models around software sales.
• Participates in and evaluates market research and analysis, promotions, public relations, and advertising associated with assigned brands or products; assesses their success against plan.
• Collaborate with a wide variety of internal functional areas such as Presales, (after) Sales teams, Strategy office, R&D, Production, Regulatory, Services and also with external sources, like potential suppliers in the domain of Artificial Intelligence.
• Responsible for elaborating and deploying training for regions on brand/product introductions or enhancements, as well as new marketing/sales campaigns.
• Liaises with specialist departments to ensure the effective deployment of new software solutions, as well as monitors performance of recent introductions.
  
  

Profile

• You have a master degree in biomedical engineering, technology, marketing or business development or equal by experience.
• Prior experience in product management and marketing, preferably in the domain of software in healthcare.
• Experience with artificial intelligence and new introductions in this area are desirable.
• Knowledge of Imaging Equipment and a clinical background represents a great advantage.
• You show strong expertise in the area of software solutions in healthcare, requirement definitions, marketing, customer communication and product/solutions life-cycle management. Experience with artificial intelligence and new introductions in this area are a plus.
• You demonstrate good balance between strategic thinking and operational efficiency, being capable of setting a vision for augmenting the potential of solutions via software and different business models introduction.
• You have relevant experience in a large, multi-site, matrix and international environment, preferable in the Healthcare Industry
• You are able to work collaboratively with multiple cross-functional teams in a globally distributed organization
• You are persistent and an excellent change agent
• You have a mindset and experience in design thinking, as well as the ability to set up and coordinate agile and cross-functional squads
• You are result driven and a decision maker
• You have strong relationship building skills and the ability to collaborate with diverse personalities
• You are entrepreneurial, open, hands on and diplomatic
• You communicate fluently in English, any other language is an asset
• You are willing to travel (20%)
  
  

What We Offer

We offer a rewarding career in an innovative environment, the opportunity to work with a talented and committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we’ll take you there!