Global Marketing Lead (Software)

Strategic marketing leadership

• Develop and implement a global marketing strategy tailored to diverse customer segments (C+D and A+B), including e-commerce adoption, solution-selling, and cloud transition
• Shape marketing initiatives to drive growth across multiple revenue streams, including subscription-based cloud solutions and solution-oriented enterprise sales
• Collaborate closely with cross-functional teams (Product, Direct and Indirect Sales, Channel/OEM, Professional Services) to align marketing tactics with overarching business objectives

E-commerce and channel marketing

• Oversee the marketing strategy for e-commerce platforms to drive adoption, optimize conversions, and grow revenue from transitioning C+D customers
• Develop channel marketing initiatives that empower partners and resellers, ensuring consistency in messaging and execution
• Optimize customer buying journeys across self-service e-commerce platforms and channel partner environments

Solution selling and cloud marketing

• Build marketing strategies and campaigns to support the transition from product sales to solution sales for A+B customers, emphasizing value-driven messaging and outcomes
• Develop targeted campaigns to support cloud migration efforts, driving awareness, engagement, and adoption of SaaS and subscription-based offerings
• Partner with Product Management and Product Marketing teams to craft go-to-market strategies for cloud solutions and ensure alignment with enterprise customer needs

Digital and analytics-driven marketing

• Leverage advanced analytics to optimize marketing performance across paid media, SEO, email, and social channels
• Implement data-driven personalization strategies to improve customer engagement, retention, and lifetime value (LTV)
• Create and manage dashboards for tracking ROI on marketing campaigns, with insights tailored to both e-commerce and solution-selling efforts

Complex product and solution marketing collaboration

• Work closely with Product, Product Marketing, Channel Marketing, and Classic Marketing teams to ensure alignment across marketing initiatives
• Manage marketing efforts for complex software solutions, ensuring campaigns effectively communicate product value, differentiators, and technical details to varying audiences
• Foster collaboration between teams to ensure cohesive execution of customer-centric campaigns across e-commerce, cloud, and solution sales

Brand positioning and thought leadership

• Lead efforts to position the brand as a global leader in cloud and solution-based additive manufacturing offerings while maintaining its reputation for robust on-premises solutions
• Develop messaging frameworks that resonate across diverse customer segments, from SMBs (C+D customers) to large enterprises (A+B customers)
• Champion thought leadership initiatives to establish credibility in key areas such as additive manufacturing, cloud innovation, e-commerce, and solution selling

Agile approach to marketing

• Foster a culture of experimentation and agility, testing new ideas, iterating campaigns, and adapting quickly to market feedback
• Implement modern marketing practices, such as growth hacking and account-based marketing (ABM), to drive measurable results

Team leadership and collaboration

• Lead and inspire a global marketing team, fostering a culture of collaboration, accountability, and innovation
• Collaborate with regional marketing teams to tailor campaigns for local markets while maintaining global consistency
• Partner with sales and product teams to support go-to-market strategies for new launches and offerings

Experience and skills

• Marketing leadership: Proven experience (10+ years) in a senior marketing role within a B2B software company with a global presence
• E-commerce expertise: Hands-on experience developing and managing e-commerce marketing strategies, including online sales funnels, conversion optimization, and analytics
• Solution selling and cloud expertise: Demonstrated success in marketing cloud-based solutions and enabling solution-oriented sales for enterprise customers
• Channel marketing: Strong understanding of channel marketing principles, including partner enablement and co-marketing strategies
• Digital marketing: Proficiency in modern digital marketing strategies (SEO, PPC, social media, email marketing, etc.) and analytics platforms (e.g., Google Analytics, HubSpot, etc.)
• Data-driven decision making: Experience with marketing performance measurement tools and techniques, such as attribution modeling, A/B testing, and KPI tracking
• Agile marketing: Experience working in an agile, fast-paced software environment with a focus on experimentation and iteration
• Complex product and solution collaboration: Proven track record of managing marketing efforts for complex products and fostering collaboration between Product, Product Marketing, Channel Marketing, and Classic Marketing teams

Preferred qualifications

• Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and online payment systems
• Experience with marketing automation tools (e.g., Marketo, Pardot, Salesforce Marketing Cloud)
• Knowledge of account-based marketing (ABM) and customer lifecycle marketing
• Strong understanding of SaaS business models and recurring revenue strategies
• Experience in migrating on-premises customers to cloud-based solutions, including crafting marketing campaigns tailored to the transition process

Soft skills

• Exceptional leadership and communication skills, with the ability to influence stakeholders at all levels
• Strategic thinker with a hands-on approach to execution
• Highly analytical mindset combined with creativity to develop impactful campaigns
• Collaborative and team-oriented with a global mindset

• Leuven, Belgium
• Full-time
• Hybrid
• Director
• CV in English