Digital Customer Acquisition Specialist (Search Marketing Specialist)

For more than 60 years our client, an international player, has been producing sustainable and energy efficient products in Belgium, based on the latest technological developments. To support their further growth they are looking for a passionate

RESPONSIBILITIES

• You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom of our marketing funnel.
• Develop and execute Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategy with Division & Customer Center
• Support the business to secure 1st position on Google for our targeted keywords.3
• Drive Organic non-branded traffic to PTBA sites
• Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
• Manage both on-page SEO and off-page SEO.
• Conduct SEO audits
• Collaborate with Divisions & Customer Centers to create high-quality content around important, relevant terms.
• Pickup local best practice to share in our competent development platforms
• Provide training to Division & Customer Center on Digital Customer Acquisition
• Stay up to date with the latest trends and changes with SEO and major search engines.

PROFILE

• You have a Bachelor’s degree or higher education on marketing communications or related fields.
• You have knowledge of search ranking and optimization factors and key algorithm updates.
• You have knowledge of what works and don’t work in SEO
• Proficiency in web analytics software and keyword tools.
• You have experience with data-driven SEO analysis and optimization.
• You have excellent written and oral communication skills in English.
• You are creative, flexible, dedicated, and able to meet aggressive deadlines.
• You should understand both content marketing strategy and the use of analytics to measure and optimize performance
• Strong bias toward taking actions
• Technology:
  • Google Search Console, SEMrush, Google Analytics
  • Nice to have: Adobe Analytics, Adobe Experience Manager Hotjar, Marketing Cloud, Pardot, Drift

OFFER

• You will be working in a progressive international organization where sustainability, innovation, technological development,…. are not empty words.
• You will be working in an environment where continuous learning is strongly encouraged. By achieving results, it is also possible to eventually build a great career within the organization of our client.
• Our client has several entities, both in Belgium and abroad. This gives working for our client an extra international and dynamic cachet.
• You will be joining a highly motivated and result-oriented team who will be happy to take you along on their cadence.
• “Taking responsibility” are not empty words at our client. You get the chance to really make your mark within your field.
• Our client offers you an attractive remuneration package with extra-legal benefits.

YOU LIKE THIS CHALLENGE?

If you are triggered by this vacancy and would like to join our client’s team, please send your motivation letter and CV to p.rubens@talent4people.be or apply via the link below.