Social Media & Content Marketeer

仕事内容

OnTracx is a fast-growing digital health start-up that merges technology and science to support runners, healthcare professionals & coaches in injury prevention and recovery. As a spin-off from Ghent University, we combine academic excellence with real-world impact. Our innovative sensor technology and software platform empower runners to manage their training load better and give healthcare professionals and coaches precise load insights during and post-rehabilitation. Join us and be part of the revolution in sports and health technology!

At OnTracx, we’re on a mission to help runners stay injury-free & to inspire them to break through their own barriers - and we’re looking for a creative Social Media & Content Marketeer to help us tell that story.

You’ll be the voice behind our brand, blending sharp copy with eye-catching visuals to educate, inspire, and engage our core audiences: runners, healthcare professionals, & running coaches. From top-of-funnel brand awareness to conversion-focused content, you’ll own and execute our content strategy across the full funnel. Via our owned channels, you’ll bring insights to life across a variety of formats — from short-form videos and social posts to educational guides and email campaigns.

In this role you’ll partner with our commercial lead & performance marketeer to make your content count in lead generation campaigns and drive product adoption.

Have experience in coaching or clinical care? That’s a big bonus. We collaborate daily with physiotherapists and coaches, so hands-on expertise from the field is incredibly valuable in understanding their needs and shaping the right message & tone of voice.

• Connect our content strategy to a concrete content roadmap & planning.
• Map out content themes for recurring campaigns, product launches, and seasonal initiatives.
• Stay close to the voice of the customer and our markets to align messaging to each segment and ensure a consistent tone of voice across channels.
• Translate complex clinical or biomechanical insights into clear and actionable stories in English & Dutch.
• Adapt content to different touchpoints - organic, paid, email, website, and test formats for performance in collaboration with a performance marketeer.
• Dive into data analytics to shape and refine content & organic social media marketing efforts.
• Keep things organized and detail-oriented, ensuring top-notch delivery.
• Be a self-starter, eager to learn and tackle challenges head-on.

• Strong copywriting skills – you can write clearly and persuasively in both English and Dutch.
• Strategic understanding of content’s role in the buyer journey (TOFU-MOFU-BOFU).
• Ability to simplify technical or clinical concepts into stories that resonate.
• A hands-on, proactive mindset – you experiment, measure, and optimize with intention.
• Energetic, hands-on attitude with a knack for independent problem-solving.
• Not afraid of using new technologies to facilitate your work.
• Prior experience in marketing and communication is a plus (but not essential).

• Prior experience with marketing automation tools (Mailchimp, Hubspot, ...)
• Prior experience with design tools (Figma, Canva, Photoshop, ...)
• Prior experience with content management systems (Webflow)
• Prior experience with SEO tools (SEMrush, Screaming Frog, Answer the public, ...)
• Prior experience with video (editing)
• Background in physiotherapy, sports coaching, or movement science