Junior Digital Campaign & Analytics Manager

The digital campaign & analytics manager we seek is a meticulous and hands-on person who likes to dig in data and campaign management platforms. They make sure that data and campaigns are set-up properly, organized, tagged and clean. They find insights, create reports and present them to the business.

You will work with different teams and in different environments. The digital campaign & analytics manager combines working part-time on-site in Brussels at two international clients and part-time at the Wunderman Thompson offices as part of the team.

WHAT YOU WILL DO

Campaign and data management

• Monthly campaign reporting (digital media campaigns, CRM campaigns) based on Google Analytics, Adobe Analytics, Qlik Sense, XLS reports and other data sources
• Translating request from business into custom reports based on Google Analytics, Adobe Analytics, Qlik Sense, XLS reports and other data sources
• Organize, tag and clean data to be able to gather insights from the data
• Administer a Data Management Platform (DMP)
• Make sure campaigns and audiences are properly tagged
• Align with business what audiences to use for campaigns
• Manage and optimize campaigns across various platforms (Google Ads Suite, Facebook Business Manager, LinkedIn, Snapchat, TikTok, etc.)
• Manage campaign dashboards, update data sources in campaign dashboards
• Report on anomalies in tagging, data or data sources to the business

Client relations and collaboration

• Understand client questions, identify the question behind the questions, turn this into a hands-on approach
• Present and discuss insights and reports in meetings with your managers
• Work closely in a team with media and data experts and client services

WHAT YOU SHOULD KNOW

• Proven work experience in the field of digital marketing, analytics or campaign management
• General understanding of digital marketing, digital media and analytics
• You possess strong analytical skills. You have demonstrated experience in the use of measurement, tracking tools, analytics tools and reporting tools.
• You are able to find relevant insights in data in present them
• Solid knowledge of MS Excel and Google Analytics
• Knowledge or willing to learn Adobe Analytics, Adobe Audience Manager, Qlik Sense and dashboard tools
• Ability to present ideas clearly and concisely, in decks, papers, presentations and meetings
• Fluent in English and French and/or Dutch

HOW YOU SHOULD BEHAVE

• Meticulous
• Hands-on
• Straightforward and direct
• Clear communicator
• Focused on collaboration and idea sharing
• Builds to consensus
• Fair and respectful
• Active listener
• Open to people and new ideas

YOUR EXPERIENCE

• At least 1 years’ experience in a similar role
• Over 3 years’ relevant experience in advertising or marketing

WHAT WE OFFER

• A competitive salary with fringe benefits
• Ambitious and highly creative clients
• A team of experienced advertising grandmasters and young prodigies
• We are part of the WPP Network, which offers opportunities for your further training and career