Product Marketing Manager (Azure Developer Audience)

Responsibilities

• Be the visible thought leader, externally and internally, for the professional cloud (developer) audience.
• Actively engage developers and tech audiences and tell the Azure story at local events and communities. Maintain technical understanding of the Azure platform (200 level) and be able to translate Azure value propositions into a locally relevant narrative that carries an authentic developer voice.
• Build and own the local Azure developer engagement plan, partnering with fellow leaders (local, area and corporate) to create a coherent business plan that prioritizes and customizes a local dev engagement mix of social, digital, and one-to-many experiential activities, in alignment with the Corporate strategy and plan.
• Build, foster, and maintain an internal community with local marketing and technical resources and understand how to optimize resource utilization to execute the local audience marketing plan to grow the Azure pipeline. These resources include the local CMO team, Cloud Solution Architects, App Innovation Specialists, Partner Technology Strategist, Area Learning Lead, Cloud Advocate(s), Azure Global Black Belts, .
• Build, foster, and maintain healthy relationships with local community leaders. You will select and nurture local Azure Tech Group community leaders, and you will work with local Microsoft MVPs, in partnership with the Community Program Manager.

• Plan and execute the local developer audience engagement strategy for Microsoft Azure to professional developers through local Microsoft marketing engines and Global Engagement Programs, in alignment with the Corporate marketing strategy and plan.
• Set local community strategy (online, offline) and influence local cloud developer community leaders (Influencers, MVPs, RDs, non-MS) to earn Azure advocacy. Use influence within your network to evangelize Azure.
• Conduct reviews across the business to drive aligned execution and provide timely feedback that will shape the corporate engagement strategy.

• Identify and orchestrate strategic market-making plays. Own local business management strategy, partnering with fellow leaders to interpret opportunity and risk.
• Determine key insights and drive recommendations to accelerate adoption of Microsoft Azure back into the local leadership team.
• Capture, analyze and report key performance indicators, insights and metrics and drive informed feedback into Area and Corporate teams to improve global and local ("glocal") execution plans and outcomes.
• Orchestrate adoption and execution of relevant Azure specific sales plays to deliver ACR growth by leveraging Marketing Engagement data, Sales- Content, and GearUp.

Qualifications

• 
  Bachelor’s degree in Marketing or Computer Science OR local equivalent OR equivalent work experience oORcertification(s) in Azure.
• Business fluent in English

• Rich experience marketing to tech audiences or actively building local communities
• Strong passion for technology and a background working in the commercial application development space (minimum of 2 years)
• Deep insight about the local technical ecosystem, including cloud platform providers, developer communities and business trends
• Deep marketing competencies/skills & experience, including analytical skills
• Demonstrated technical marketing experience across cloud technologies, including Azure, AWS, and/or Google Cloud Platform
• Strong understanding of software development principles, common DevOps practices, cloud platforms, business drivers, and emerging trends in Microsoft and non-Microsoft technologies and tools (e.g., Node; Java; Python; etc.)
• Track record of strategic organizational impact and influence
• Track record of v-team accomplishments (cross boundary collaboration and interpersonal awareness)
• Exceptional orchestration skills and team building, decision-making, conflict resolution, negotiation skills, and follow through