Social Media Expert

Job content

Samsonite Europe aims to provide a great online experience! Join the digital team and become part of an industry-leading luggage brand.

This is a position within our E-Commerce & Digital Marketing department. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap for the Samsonite brands (Samsonite, American Tourister, Lipault, Gregory) and other business-related social media sites in 19 countries. The role requires someone who is self-motivated with a cutting-edge attitude and can balance several tasks to help enhance our Social media channels as a vital part of communication to our followers and customers across Europe.

Reporting to the Digital Marketing Manager, you will be part of a young and dynamic Digital team and have the possibility to interact with many other departments as country teams or the Brand marketing teams.

Examples of Essential Duties/Responsibilities:

ACTIVATE OUR SOCIAL MEDIA AUDIENCES & PERFORMANCE

The Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales and engagement. ROAS, DABA, DPA, CTR, CPM,...are terms that have no secrets for you.

● Build and execute social media strategy through competitive research, platform selection,

benchmarking, messaging and audience identification

● Create paid social media campaigns and strategies, including budget planning, content

ideation, and implementation schedules

● Monitoring the digital performance and ensure the ROI

● Regularly report progress to senior marketing management

● Manage and oversee day-to-day scheduling and publishing across our social media channels

● Write and review social copy across platforms

● Ensures brand consistency in social media messages by working with various departments,

including ecommerce, product development, and communication

● Maintain communication with fans/followers on our social media pages

● Research current trends and pitch ideas to our digital content creative

● Create promotional conteststo accomplish marketing objectives

● Search, coordinate and seed Influencerson a regular basis in order to generate more reach

and create fresh content

● Increase social media fans and followers in a qualitative manner

LEARN & IMPROVE

● Track, analyze and optimize Key Performance Indicators (KPIs) to measure Reach,

engagement and revenue

● Understand the link between digital marketing, e-commerce, social media, etc., to create

riveting content that draws in our audiencesand generates qualified leads

● Keep abreast of the latest social media best practices and technologies

● Maintain excellent relationships with the Brand’s teams and The country’s team

Specific Qualifications/Abilities:The requirements listed below are representative of the

knowledge, skill, and/or ability required.

● Bachelor’s degree or equivalent social media experience

● Minimum 3-5 years proven online marketing and social media experience

● Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+

and other social media best practices

● Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites,

pinning, tagging, and influencers

● Master online business platforms such as Facebook Business Manager to drive continuous ad

spend optimization. Knowledge of the Smartly platform is a plus.

● Experience with social media content writing with the ability to master the brand voice

● Knowledge of Adobe Creative Suite; Photoshop, Premiere, After Effects,... is a plus

● Good writing skills

● Entrepreneurial & Analytical mindset

● Fluency in English (Dutch or French is an asset)

● Deadline-oriented; experience at getting projects done quickly, with high standards of quality

● Intense passion for helping us grow social media aspects of the business

● Embrace new, digital media technologies and capabilities

● Experience with Google Analytics, Facebook Insights and other analytics tools is a plus

● Teamplayer

Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.