Account Based Marketing Manager

Job content

TrendMiner, a Software AG company, delivers self-service data analytics to optimize process performance in industries such as chemical, petrochemical, oil & gas, pharmaceutical, metals & mining and other process manufacturing industries. TrendMiner software is based on a high-performance analytics engine for time-series data that allows users to question data directly, without the support of data scientists. Search, diagnostic and predictive capabilities enable users to speed up root cause analysis, define optimal processes and configure early warnings to monitor production.

We currently have a job opening for a highly motivated, creative, versatile and experienced marketer with a strong technical background to jump start our ABM (Account Based Marketing) efforts and accelerate sales cycles and drive growth initiatives with the sales team for key target accounts.

Your challenge

As an Account Based Marketing Manager you will be responsible for defining, creating and implementing an array of highly targeted, multi-channel ABM programs and tactics that drive demand, generate business at targeted prospects and upsell at existing customers.

The ideal candidate is a highly motivated, enthusiastic, and ambitious individual with proven experience in general marketing and account based marketing program execution. The candidate should have a practical, hands-on mentality and the skills to create and fully execute the Account Based Marketing strategy that creates and captures demand. In your role as Account Based Marketing Manager you will work closely with the entire Marketing team and key stakeholders in the company including, SDR, Sales, Product Management and Customer Success.

Key responsibilities include:

• Develop and execute innovative and creative ABM programs across channels to enter and accelerate the sales process for key target accounts from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement
• Align and optimize inbound and outbound campaigns, tactics, tools and processes
• Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
• Optimize operational processes and systems to support the ABM programs
• Measure, analyse, and report on target account engagement on a monthly, quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
• Develop and provide ongoing sales communication to ensure alignment, collaboration, and follow up on marketing generated leads.
• Support the creation and selection of content and value propositions for new capabilities and solutions in cooperation with our Customer Success and Product Management teams to accelerate the sales process.
• Evangelize ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABM infrastructure.

Your qualities

• Minimum 3 years’ experience in all-round and account based marketing
• Experience executing innovative, multi-channel ABM programs for enterprise accounts in a B2B SaaS environment
• Deep understanding of enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement
• Fully proficient in Salesforce, HubSpot is a must knowledge of WordPress and graphical design tools is a plus
• Solid understanding of inbound and outbound (paid) marketing campaigns
• Demonstrated ability to develop, execute and continuously improve sales and marketing strategies
• Excellent written and verbal communication skills
• Familiarity with tools such as Google Analytics, Google Audiences, Google Adds, social platforms and Webmaster Tools
• Excellent communication skills to interact with colleagues, cross-functional teams and third parties.