Digital Content Expert

Requisition ID: 45722

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it’s like to be part of a company that is in constant pursuit of improving life at home.

We are looking for a digital talent with a creative-yet-analytical mindset, a healthy amount of perfectionism and a strong drive to push boundaries to join our European organization in Belgium as

Part of Whirlpool Corporation, KitchenAid Europe Inc. is selling throughout Europe, the Middle East and Africa a range of premium Small Domestic Appliances (SDA), starting with the iconic Stand Mixer, well known by all pastry lovers. Throughout its long history, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional techniques and iconic design.

ROLE DESCRIPTION
As part of the Digital Content team, be responsible for the implementation of the marketing, content and SEO strategy for a given product category (Healthy&Fresh or Coffee&Breakfast) for the 23 KitchenAid EMEA websites.
Your main activities will consist of :

• Maintaining the website product catalogue for the defined category with phase-in/phase-out products
• Performing ongoing site quality control, ensuring all copies, images and content are accurate and of a high quality
• Working closely with e-commerce team to deliver banners for promotional activities
• Driving our external digital agency to deliver engaging design and copy with strong SEO and e-commerce focus
• Working together with Brand and Social Media teams to create compelling website content for online marketing campaigns
• Take part in the website redesign project, working on website UX&UI with external digital agency

REQUIREMENTS

• Bachelor Degree in Business management, Digital and/or Communications.
• Fluent in English, any other European language is an asset
• Minimum 2 years Digital experience is a must
• Excellent communication skills
• Strong analytical skills
• Consumer-oriented mindset
• Cross-functional team player
• Strong sense of responsibility and autonomy
• Stress-resistant
• Motivated by cooking and home appliance world
• Experience working with a premium brand is a plus

Type of Contract: Permanent

Location: Strombeek-Bever, Belgium

We’re looking forward to meeting you!

Connect with us and learn more about Whirlpool Corporation

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At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.