Digital Marketing Manager

☞ USG Professionals Belgium

View: 108

Update day: 30-11-2025

Location: Mechelen Antwerp

Category: Consulting / Customer Service

Industry: Telecommunications

Position: Mid-Senior level

Job type: Contract

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Job content

Digital Journey Manager

Starting date:

Ideally early November ‘25

Duration:

EOY ’25, with potential extension depending on internal hiring

Desired working regime:

Full-time

Office location:

Mechelen

Fixed office days:

Tuesday and Thursday

Required languages:

- English (must have);

- Dutch (nice to have).

Interviewing process:

- First interview via Teams (approx. 30 minutes);

- Second follow up interview face to face in Mechelen.

2. Job Description

Description/Role:

As a Digital Journey Manager , you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements digital commercial strategy and roadmap. With our strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.

You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.

Responsibilities:

- Optimize customer journeys from initial contact to purchase and beyond

- Create functional journey maps using a reverse funnel approach

- Formulate hypotheses for A/B testing and interpret results

- Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing

- Set up and monitor performance reporting

- Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution

- Manage budgets and backlogs efficiently

- Present progress in internal forums such as the tribe cockpit

Requirements & Qualifications:

- Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management

- Strong project management skills with a focus on delivery and quality

- Excellent communication and stakeholder management skills

- Strong analytical mindset and performance orientation

- Ability to navigate complex environments and adapt to changing priorities

- Preferably a master’s degree or postgraduate in digital marketing

Must have skills:

- Digital journey mapping

- Adobe Analytics (or Google Analytics)

- SEO, SEA, CRO (including A/B testing)

- E-commerce expertise

- Project management

- Performance reporting tools (e.g., Looker Studio)

Nice to have skills:

- Knowledge of the telco sector

- Dutch language proficiency

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Deadline: 14-01-2026

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