Brand Manager - Nivea Deo & Men

As a Brand Manager, you’ll have the exciting opportunity to shape and implement a local marketing strategy for the NIVEA MEN & DEO brand groups, all while drawing inspiration from our international portfolio. Your goal will be to meet our targets for market shares, sales, and profitability. Let’s take a look at some of the key responsibilities you’ll be embracing:

• Daily Management of the product categories: definition and implementation of successful launches and relaunches incl. analysis, follow-up of supply chain data, forecasting, follow-up of activation plans / follow-up of the core product portfolio
• Business steering:
  • Understanding of challenges and opportunities for Deodorant (biggest category within NIVEA) and NIVEA MEN with clear recommendations for the future
  • Responsible to steer and build action plan to reach Market Share KPIs
  • Ongoing generation of local insights to develop impactful and efficient action plans and identify the business opportunities to reinforce your categories in Belgium
  • Market analysis & performance tracking: analysis of the sell-in and sell-out results, follow up the competition activities (media, innovations, activities) and landscape, market evolution in terms of product and habits / trend
• Define and implement the local marketing strategy and plans based on the marketing mix levers and apply in the best way possible the international guidelines & strategies to the local market situation
• Implement and execute marketing and media campaigns that are defined together with the Marketing Manager
• Leverage the exciting NIVEA MEN partnership and bring it to a new and higher level
• Owning the non-working marketing budget of your categories
• Engaging and motivating key stakeholders to maximize your category performance
• You work as a team player in close collaboration with your marketing colleagues and other business functions, namely Sales, SCM, Supply Chain, Financial Controlling, Regulatory, and report directly to the Marketing Manager.

Let’s talk about what we’re looking for in an ideal candidate!

• Someone with a degree in a relevant field: marketing, business or any other relevant field
• 2 to 5 years of experience in brand or product management
• Sharp analytical skills and a results-driven mindset
• Strong ownership with entrepreneurial mindset.
• A knack for staying organized and paying attention to the little details.
• Strong communication skills - both written and verbal - are a must
• Capacity to drive simplicity and quick action in a complex environment.
• Fluency in Dutch - French & English will really make a difference!

Why Beiersdorf?
A great place to work:pure and simple. Besides offering you a challenging role & growth opportunities, you will also receive a competitive salary package & fringe benefits:

• 8€ meal vouchers per working day
• Hospitalization insurance & pension scheme contribution
• Mobile phone & phone subscription
• 32 holidays (pro-rated)
• Bonus scheme
• Participation to our inhose training programs
Many more!