Marketing Campaign Manager

工作内容

Our client is a leading automotive company recognized globally for its technological advancement as well as for its trendsetting position in developing new experiences of driving. In everything they do, they look for sophistication and efficiency. Under three Global brands, they offer customers the opportunity of a variety of models and solutions to please every consumer in the way they look to approach their mobility.

Motivated to bridge this experience to a wider range of customers, they are recruiting for a “Marketing Campaign Manager” for their Belux operation.

Your challenge

Reporting to the Head of Customer Acquisition, your role as Marketing Campaign Manager is to help grow the Brands awareness towards a target audience of both BtoC and BtoB customers.

You’ll be the chain link between the company’s marketing objectives and the 360° communication campaigns to stimulate conversion both on & offline.

The Campaign Manager will act as the guardian of the brand values and the consistency of the look & feel in all communication deliverables. You will typically collaborate with external communication & creative agencies and act as their major interface. You will brief, oversee & follow up the different campaigns launched ensuring quality deliverables within budget and timing.

Your responsibilities

• You’ll set the objectives of each campaign & calculate the intended ROI Based on internal information gathering from relevant internal stakeholders both local & international, you’ll develop comprehensive overall campaign briefings.
• You’ll then manage, coordinate & follow-up the implementation of the acquisition campaigns & initiatives within budget, timing, and with the required quality
• Create & ensure consistency across messages and respect the storyline across the touchpoints.
• Evaluate agencies and build strong and long term partnerships for optimal efficiency
• Follow-up communications from the competition and keep relevancy at all times

Your Profile

• Experience in leading Marketing Communication projects
• Very good project management knowledge, use of project management tools and processes
• Excellent communication skills: written and verbal.
• Creative skills Knowledge of Belgian and Luxemburg media landscape including social media and digital media
• Managing external suppliers (MarCom Agencies) and giving clear feedback
• Upper-level communication in English, Dutch & French

Attractive points in the role

• Be part of an international company that offers multiple opportunities within the local or international structure.
• Be in a leading role in your campaigns and have a real, immediate impact on the conversion rate of the sales activities.
• A nice, open, and professional working environment where you’ll be learning different project management methodologies linked with Marketing that have been proven worldwide as being the most pragmatic and efficient at different levels.